Six Figure Flower Farming

By Jenny MarksBusiness Entrepreneurship Education Arts Courses Visual Arts

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12th
on Visual Arts
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Followers
Typical duration
31 min
per episode

Based on Podcast App listening data

Six Figure Flower Farming episodes

April 21, 202546: Ways to rank first on google searches with Homegrown Reach
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads.
Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use keywords effectively, and why tools like Google Business Profile, Google Analytics, and Google Search Console are total game-changers. Whether you're brand new to SEO or just looking to refine your site, this episode is full of approachable advice and real-life examples specific to the flower farming world.
Want your flower farm to be found by more local customers? This episode is your roadmap to making sure your farm stands out online.

Find Julia from Homegrown Reach online:
Website: https://www.homegrownreach.com
Instagram: @homegrownreach
Resources for Creative Entrepreneurs: Julia Renee Consulting

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
46 min
April 14, 2025 45: 5 ways to make seed starting simple, easy, and quick.
Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress.
Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com

26 min
April 07, 202544: How to have a HUGE Mother's Day (start now!)
Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.
In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year.
What You’ll Learn in This Episode:
Why Mother’s Day is a must-focus event for flower farmers
The different ways we sell our flowers over Mother’s Day weekend
How to mitigate risks (like bad weather) by diversifying your sales outlets
The power of pre-orders and how they boost revenue
How to market your flowers effectively—starting now
Why pricing strategy matters and how to structure different price points
The importance of building your email list during this high-traffic weekend
How to collaborate with other local businesses to increase exposure and sales
Planning now for next year’s Mother’s Day to ensure long-term success
Mother’s Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
25 min
March 31, 2025 43: Overcoming tragedy with Pepperharrow Farm
If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you.
I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farm’s infrastructure, the emotional toll, and the incredible journey of rebuilding with the support of their community.
This is an emotional and deeply inspiring episode, packed with mindset shifts, practical disaster preparedness tips, and a testament to the strength of flower farmers everywhere. We also talk about their new expansion, their exciting plans for a Lavender Festival in 2025, and how they turned tragedy into growth.
Tune in for hard-earned wisdom, encouragement, and a reminder that even in the toughest times, there’s a way forward.

📍 Find Pepperharrow Farm online:
Check out their Website
Follow them on Instagram

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
1 hr 9 min
March 24, 202542: Are you focused on the wrong 80%?
In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including:
How analyzing sales data helped identify the most profitable crops
Why cutting underperforming flower varieties improved efficiency and revenue
How focusing on key sales outlets maximized profits with less effort
Why applying the 80/20 rule to time management allows for smarter work, not harder work

Join Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).
Register now: www.trademarkfarmer.com/lean
Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
29 min
March 17, 202541: Clearing out the weeds with Jennifer of The Flowering Farmhouse
When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals.
🌱 Inside this episode, you’ll learn:
The mindset shifts that transformed a devastating loss into a new opportunity
Why thinking too small could be holding your flower business back
How regenerative farming can heal the land and create a more sustainable future
Practical steps for finding farmland (and why legal protections are essential)
The power of community in flower farming—plus, how Jennifer’s Dahlia Patch supports growers at every level
Jennifer’s story is a masterclass in resilience, business strategy, and long-term vision. Whether you’re facing a setback or just looking for inspiration to grow smarter, this episode is packed with actionable insights.

🔗 Links & Resources Mentioned:
The Flowering Farmhouse
The Dahlia Patch
Kiss the Ground & Common Ground Documentaries
Follow Jennifer on Instagram: @thefloweringfarmhouse

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
49 min
March 10, 202540: A look inside lean flower farming
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.
She shares real examples from her own farm, including:
How mechanizing dahlia digging reduced labor costs by 30%
The efficiency-focused transplanting method that saves time and money
Why structured systems for seed starting, harvest management, and bouquet-making are essential for scaling a profitable flower business
Plus, Jenny walks through how her Lean Flower Farming: Systems + Efficiency Workshop provides hands-on training to help farmers implement these strategies.
Want to see these systems in action? Join Jenny at her Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).
Register now: www.trademarkfarmer.com/lean
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
22 min
March 03, 202539: How to implement systems (to get your time back and make more money)
“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear
In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including:
How implementing a weekly weeding system eliminated time-consuming hand-pulling.
A harvest board system that keeps track of yields without lost notes or missing data.
How simplifying ranunculus transplanting cut labor by 80% and saved thousands of dollars.
Plus, Jenny walks through her two-step process for creating systems that will make your farm run more efficiently and give you more freedom in your schedule.
Want to see how these systems work in real life? Join Jenny at her Lean Flower Farming: Systems + Efficiency Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day on high-earning high tunnels).
📌 Register now at: www.trademarkfarmer.com/lean

Did you enjoy this podcast? Please leave us a review on apple or Spotify!

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
25 min
February 24, 2025 38: Where 60% of our revenue comes from (and how you can do it too)
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up.
In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm.

Did you enjoy this podcast? Please leave us a review on apple or Spotify!
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com

19 min
February 17, 2025 37: Customer focused agritourism with Dale Wickham
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation.

Check out Wickham Farms: https://wickhamfarms.com

Did you enjoy this podcast? Please leave us a review on Apple or Spotify!
Follow Jenny on instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
56 min