In this episode of After Hours Skin Clinic, Dr Emma Craythorne pulls back the curtain on some of the most common skincare red flags, revealing the truth behind misleading marketing claims. From glossy ads and packaging to the so-called ‘miracle’ ingredients, the billion pound beauty and skincare industry is full of traps that could be costing you money...and potentially harming your skin.

Emma decodes those confusing marketing terms and helps you understand what they really mean, so you can stop wasting time and money. She tackles everything from the truth behind “before and after” photos, to why some skincare awards are more about hype than science, and whether we should trust terms like “chemical-free.”

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Find us on Instagram @AfterHoursSkinClinic

Klira - Founded by Dr Emma Craythorne, Klira is a bespoke luxury skincare formula prescribed by dermatologists. You may hear it mentioned from time to time on the podcast and if you want to find out more head over to klira.skin via this link: https://www.awin1.com/cread.php?awinmid=76982&awinaffid=1877964&clickref=AHSC&ued=https%3A%2F%2Fklira.skin%2Fproducts%2Fthe-klira-special-annual%2F

Producer: Ella Blaxill

Series Editor: Eve Streeter

Music by Simon Elms.

This is a Raconteur Studios Production.

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