If your company is offering unappealing food, you’ll be tempted to add artificial sweetener. And if your schools are offering unengaging lessons (which students had no role in creating), you’ll be tempted to use some kind of gimmick to make them seem less dreary. This episode considers how, long before “gamification,” John Dewey hit on the metaphor of sugarcoating to describe efforts to distract kids from the “barrenness” of what they were being made to do. Half a century later, give or take, a pair of early-childhood educators, Rheta DeVries and Betty Zan, hit on the same metaphor to explain how the use of rewards, including the verbal kind (“Good job!”), are mostly efforts to sugarcoat control. (If this podcast accepted ads, which it assuredly does not, you would expect one to run in this episode for a certain cereal mentioned by name that is tasty enough to require no artificial sweetening.)

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