Steve Varsano, the founder of The Jet Business, didn’t just create a company—he built an experience. His office? Not in some generic high-rise, but inside a full-scale replica of a jet cabin on Park Lane in London. Varsano transformed The Jet Business into more than a brokerage—it’s a status symbol, a high-stakes meeting place where billionaires don’t just buy planes… they reaffirm their place at the top.

In this episode, we explore how Varsano mastered the art of positioning, exclusivity, and storytelling to build the most elite aviation brokerage on the planet. You’ll learn how he turned his business into an immersive experience, why selling jets isn’t really about the planes, and how he leveraged power and privacy to create an untouchable brand.

👉 In this episode, we cover:

✅ How Varsano’s immersive showroom became a magnet for billionaires

✅ The role of storytelling in selling not just planes, but power and status

✅ Why exclusivity and positioning are the key to commanding top-tier clients

✅ Lessons in building a business that becomes a symbol of success

Want to attract ultra-high-net-worth clients to your business?

Steve Varsano’s success wasn’t luck—it was strategy. If you want to position yourself as the go-to expert for affluent clients, you need to understand the psychology behind wealth and status. That’s exactly what I teach in my Whales Not Minnows newsletter.

Twice a month, I break down proven strategies for attracting and closing high-ticket clients—without chasing leads or lowering your prices. If you’re ready to stop wasting time on low-value clients and start working with people who value what you offer, sign up for Whales Not Minnows today.

👉 Go to getwealthyclients.com/whales-not-minnows-newsletter and start building a business that commands premium clients.

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