People don’t just buy products – they buy stories. So how do you tell yours in a way that sticks, connects, and builds loyalty?

In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than just sell – it builds a loyal customer base. You’ll learn how to craft your story, why embracing your struggles can make your brand more relatable and inspiring, and how to weave your customers into your story so they see themselves in your mission.

Plus, you’ll hear real-life examples from past guests like Conchita Pleasant, the founder and CEO of Nefertiti's Secrets and Ray Phillips, the CEO of Soap Sox, who turned personal challenges into powerful brand stories that inspire and connect.

By the end of this minisode, you’ll have tools to craft a story that doesn’t just explain what you do – it’ll show why it matters.

So, what’s your story? Share it with us (or even just a piece of it) in a Spotify comment, Apple Podcasts review, or email us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Nefertiti's Secrets, listen to Conchita’s story here: How Looking Back Can Lead to Forward-Thinking Business Ideas - This is Small Business

If you want to know more about Soap Sox, listen to Ray’s story here: From Concept to Reality: Building and Validating Your Business Idea - This is Small Business

How to Tell a Compelling Brand Story [Guide + Examples] - Hubspot

People Buy Feelings, Not Things - Tony Robbins

Start with Why - Simon Sinek