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Skot Waldron shares how business leaders can transform their company culture by focusing on intentional leadership and internal brand development before external marketing. He explains that effective culture-building creates environments where people feel valued and motivated from within rather than being micromanaged.

• The distinction between managing people versus leading them—people want to be led, not managed
• How company culture is "the air you're breathing" and exists whether you're intentionally cultivating it or not
• Small businesses often "get the shaft" from marketing agencies selling superficial solutions without strategic foundations
• Replacing employees costs 1.5-2.5 times their salary, making culture investment financially sound
• The importance of intentional mentorship programs for retaining younger generations
• "Don't light fires under people, light them inside them" as a leadership philosophy
• Skot's book "Unlocked" provides a 52-week framework for developing intentional leadership
• Every interaction creates either a "brand deposit" or "brand withdrawal" with your team
• Leaders should consider how people will think and talk about them 20 years in the future

To learn more about Skot's speaking, coaching, and leadership development programs, visit his website or connect with him through his social media channels.

https://www.linkedin.com/in/skotwaldron

skotwaldron.com