Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.


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Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/jUP6KeOOmWc

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