With SmileDirectClub's recent closure, the orthodontic world is abuzz. While some might gloat, orthodontists should see this as an opportunity to help and, in turn, win new patients.

Embrace this unexpected opportunity to help those left high and dry, and in doing so, shine as the ethical and reliable alternative.

These patients, many already halfway through treatment, are facing uncertainty and disappointment.

Let's not pile on.

Instead, offer a compassionate hand, a safe harbor to complete their treatment with the expertise and oversight they deserve.

Once you've helped them achieve their smile goals, ask for the ultimate reward: positive reviews and social media testimonials. Their stories of hope and successful completion will resonate with others facing similar situations.

Key Takeaways

Intro (00:00)

SmileDirectClub is gone (00:24)

How to capture SmileDirectClub clients (01:10)

Approach SmileDirectClub patients with compassion, not judgment (03:31)

Turn satisfied patients into brand ambassadors (04:20)

Additional Resources

🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/

🔹 For more information, visit: https://orthopreneurs.com/

🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs