In this powerful episode of Spa Marketing Made Easy, we're diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy.

I'm joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experience and a passion for protecting our profession, Susanne champions professional standards, skills education, and legislative representation for estheticians nationwide. Her clinical skincare and curriculum development expertise has shaped educational frameworks across the industry, empowering practitioners with science-based approaches to skin health.

We cover the real impact of state regulations, and what you need to know to keep your business—and your license—safe.

This conversation is a must-listen for every Spa CEO who wants to be informed, empowered, and ready to protect the future of our profession.

What you'll learn during this episode:

• The current challenges surrounding the state-by-state scope of practice regulations

• What aestheticians need to know about memos vs. legally binding regulations

• How industry professionals can get involved in protecting their licenses and practices

• Legislative updates from Illinois, Texas, Idaho, and more

• Why education, clarity, and advocacy are key to preserving our profession

Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling

• Visit the Esthetics Council website

• Connect with the Esthetics Council on Facebook and Instagram

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!