Q4 isn't just about hitting revenue goals. It's about setting yourself up for sustainable success in the new year.

In this episode, Daniela walks you through the seven essential CEO tasks every spa owner needs to complete before December 31. From team performance reviews to financial planning, product pricing strategy to systems audits, this tactical checklist will help you close out the year with clarity and step into the new year with confidence.

What you'll learn during this episode:

• How to conduct strategic team performance reviews in October (and why doing them all at once saves time and money)

• The financial planning conversation you need to have with your CPA before year end • How to audit your product pricing and profitability to protect your margins

• The difference between a growth year and a sustain year (and how to decide which one you need)

• How to build your annual marketing calendar with 18 month vision and quarterly execution • The systems and software review that could save you thousands of dollars

• How to block CEO time in 2026 before your calendar fills up

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About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.