Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business.

In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity.

In this episode, we discuss:

• Why annual price increases are essential for business survival (not greed)

• The two scenarios: incremental 2 to 5% increases vs. the "rip the band aid" approach

• Effective communication strategies for announcing price changes

• Scripts for handling client pushback with confidence

• Year end promotion strategies to help clients lock in current pricing

• Why losing some clients is part of healthy business growth

Resources Mentioned in Episode #460: Why and How to Raise Your Spa Prices in January (Without Losing Everyone)

• Price Increase Communication Templates (DM us on Instagram @addoaesthetics)

• Cost of Treatment and Profitability Tracker (available in Growth Factor Fundamentals)

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.