Ready to take your spa to the next level in 2026? This episode breaks down Daniela's favorite strategic planning exercise: the Stop, Start, Continue framework. This isn't about adding more to your already full plate. It's about strategic subtraction, intentional addition, and amplifying what's already working.

Whether you're in the treatment room a few times a week or ready to fully step into your CEO role, this framework will help you make the decisions that move you closer to seven figures.

In this episode, we discuss:

• The four things holding you back from seven figure growth (and how to eliminate them)

• What successful seven figure spa owners are doing that you should start implementing

• Why CEO time is your most valuable asset and how to protect it

• The truth about paid advertising and how to implement it strategically

• How to build predictable revenue through strategic delegation and recurring models

• The difference between short term comfort and long term strategy

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About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.