The story arch of the current peptide craze is mind bogglingly illogical. It is one of the most common things we get asked about which is kind of nuts because... we aren't doctors. This week, we dive into how this genuine (and not new) scientific revolution has been laundered into the latest wellness grift. We look at what research there actually is on peptides and discuss how the current US administration in combination with mega and micro health influencers are driving the surge in popularity while removing barriers to access. Science has been co-opted by experts and non-experts to fan the flames of establishment distrust and hyper-individualism, but at what cost to the consumer?

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