Social Media Decoded

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don’t, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos.

This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth.

Building marketing systems that last

Marketing should feel supportive, not exhausting

ShinePages Webinar – Build a digital home that converts https://www.eventbrite.com/e/1975893910877?aff=oddtdtcreator

VIP Visibility Days – Personalized strategy and system building https://michellethames.com/store/vip-day-with-michelle

Instagram: @michellelthames

LinkedIn: Michelle Thames

Website: https://michellelthames.com

For speaking, consulting, or partnerships:
[email protected]

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals.

This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space.

How creators can position themselves as strategic partners

Professionalism creates longevity in the creator economy

The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment

Website: https://michellelthames.com

For brand partnerships, consulting, or speaking inquiries:
[email protected]

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist.

After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don’t talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going.

This episode isn’t about trends or quick wins. It’s about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and community. If you’re tired of chasing algorithms and want to create a business that lasts beyond viral moments, this conversation will shift how you think about visibility and success.

How to build visibility for the long game

Building for the long game leads to alignment and ease

The Visibility & Clarity Kit – A strategic roadmap for creators and entrepreneurs building sustainable visibility

Michelle’s In-Person Retreat – A community-centered experience for women focused on long-term growth and clarity

VIP Visibility Days – One-on-one strategy sessions designed to build systems, confidence, and momentum

Anyone tired of chasing trends and ready to build with intention

Follow Michelle for ongoing conversations about visibility, community-led marketing, and personal brand strategy:

Website: https://michellelthames.com

For speaking engagements, consulting, partnerships, or media inquiries:
[email protected]

If this episode resonated with you, be sure to subscribe to Social Media Decoded and share it with someone who’s building for the long game. Your support helps this community grow.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:
• The mindset shift every creator needs before going live
• Why you’re more ready than you think
• How visibility is built through connection, not perfection
• What to remember when anxiety or doubt starts creeping in
• The power of showing up even when you feel unprepared
• Why community-led visibility matters in 2026
• How to emotionally prepare for today’s live webinar or future events

Thanks for listening!
• Join today’s Personal Brand Webinar OR grab the replay https://www.eventbrite.com/e/1975053600486?aff=oddtdtcreator
• Apply for a VIP Visibility Day

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:
• Why content-only strategies will fail in 2026
• The rise of community-led marketing
• How trust + relationships outperform reach
• Why referrals and retention matter more than followers
• The difference between content and community
• How Michelle built community into her entire business
• The 5 things you must implement before 2026
• Why your digital home matters more than ever
• How to prepare for visibility that SELLS

Links mentioned: 
• Apply for the 2026 Retreat: https://michellethames.com/retreats
• Join She Connects (Dec 18) https://www.addevent.com/event/2wn2bvn341ys
• Save your seat for next week’s ShinePages Webinar https://www.addevent.com/event/p4fcht5x0dr5
• Visit Michelle’s event page to see all December events https://www.addevent.com/calendar/fR847482

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:
• Why 2026 requires a new marketing mindset
• The #1 thing she would rebuild FIRST
• Why community matters more than content
• How to pick the right platform to master
• The overlooked power of personal storytelling
• Why getting strategic help sooner changes everything
• How to plan for visibility that converts
• Why 2026 is the year to stop playing small

Apply for the 2026 Retreat + Book a VIP Day for Q1. https://michellethames.com/retreats

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026.

What entrepreneurs must shift going into 2026

social media case study

Book a VIP Visibility Day
Get Michelle’s brain on your brand and walk away with a full visibility system.
https://michellethames.com/store/vip-day-with-michelle

Personal Brand Webinar — This Friday
Learn the 2026 visibility framework to grow your brand with clarity and confidence.
https://www.eventbrite.com/e/the-purpose-driven-personal-brand-workshop-tickets-1975053600486?aff=oddtdtcreator

Instagram: @michellelthames
Podcast: Social Media Decoded
Agency Website: www.thamesmediasolutions.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform.

Inside this episode, you’ll learn:

LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility.

Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!)

Learn what content categories LinkedIn’s algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader.

Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging.

Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn’s restrictions. Her approach: “Make the conversation about them, not you.”

A simple 15-minute prospecting routine that changed her business — and can change yours too.

LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I’m celebrating a massive milestone — 600 podcast episodes.

Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I’m breaking down exactly what I learned along the way.

If you’re a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap.

My biggest piece of advice for anyone wanting to start a podcast in 2026

Hitting 600 episodes wasn’t about perfection—it was about commitment.

This show has opened doors to paid speaking gigs, brand partnerships, new clients, and opportunities I never imagined.

And it all happened from making the decision to KEEP going.

If you’ve been waiting for a sign to start your podcast…

This is it.

If you want to launch a podcast without the overwhelm, I’m opening a few Done-For-You Podcast Launch & Management spots for January.

We handle everything:

4 fully produced episodes

You record.

We do the rest.

DM me “PODCAST” on Instagram (@michellelthames) or click the link in the show notes for details.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you’re ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey.

If you’re a coach, creator, service provider, or multi-passionate entrepreneur who feels called to gather people, build community, and lead with purpose, this episode will help you know exactly when and how to take the leap.

How events tie into your overall personal brand and visibility strategy

how to host your first event, event marketing for entrepreneurs, beginner event planning, personal brand events, visibility strategies 2026, how to grow your audience with events, community-building events, hosting workshops online, in-person events for coaches, marketing events for creators, how to lead your first workshop, event readiness checklist, event planning tips for beginners

• Michelle’s first-event story and what she learned
• Emotional + strategic signs you’re ready to lead an event
• The Purpose → Plan → Promotion framework
• Event confidence tips for new hosts
• The power of small rooms, intimate gatherings, and micro-events
• How events fit into your visibility ecosystem
• Why events accelerate trust faster than any other content
• How to use events to attract aligned clients and opportunities

• Want help planning your first event? DM EVENTS on Instagram.
• Need clarity for your 2026 visibility? DM KIT for your Visibility & Clarity Kit.
• Come to Michelle’s upcoming events: Open House, Purpose-Driven Personal Brand Workshop, and Build Your 2026 Digital Home. Check out Michelle's events here: https://www.eventbrite.com/o/thames-media-co-30052428668

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.