How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media. 

Konstantin Prodanovic is a copywriter and researcher behind Hootsuite's 2023 Social Media Trends report. His work has been published and cited in Adweek, VICE, Vogue Business, and Adage. Konstantin holds an MSc. in Strategic Communications from The London School of Economics and a B.A. in English Literature from The University of British Columbia.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/5wiAnjcYpI0

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Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content creators and business owners can successfully scale without burning out. 

Tara guides high achievers to define success on their own terms, rising with ease and flow, not stress and struggle. Clients reach new levels they would not have imagined possible, while simultaneously improving relationships, physical well-being, happiness levels & overall fulfillment. 

She has become savvy as an online business strategist, assisting entrepreneurs to not only attract clients, but also implement automation. Her suggestions allow the business to scale, while creating freedom in their personal life. Whether you want to let go of old pain and find your purpose, create a prosperous soul-calling business, or scale your current profession, Tara dedicates her heart and soul to helping you find what you're looking for.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/EH4mPXY9zxg

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What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a successful entrepreneur for when you aren't getting enough engagement on your social media. The most important thing to remember is to remain persistent and consistent with your content. Tune in for more actionable advice you can use for your social media content.

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Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid speaking engagement. She also shares her top five tips to get hired as a speaker. Paid speaking engagements will not only help you increase your brand presence but will also generate more income for you and your business. 

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Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mode, but how she used it to land a big client. She discusses the different features you'll want to use for your professional profile and how you can leverage Facebook to generate more income. 

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Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies business owners can use to increase their sales, especially on social media. If you struggle to sell on Instagram stories, this podcast episode is for you!

Katie Bambrick is a highly skilled sales, marketing, and NLP mindset coach, who specializes in empowering online entrepreneurs to grow and scale their businesses with organic sales and marketing strategies. With a unique blend of expertise in both sales, psychology and mindset, she is committed to helping business owners achieve unparalleled success.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/dZwj3f_Vn50

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Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most successful companies out there have in common, where they have fallen short, and how you can use this knowledge to grow your business. Elena shares a three-step framework to creating a loyal consumer base who are ready to buy from you. 

Elena went from a girl with all the mindset issues and limiting beliefs born in Siberia, who was told the best thing she can be is work as the secretary at the local factory to the youngest and the only female across the world’s largest boardroom tables.

Elena bought and sold over 50 companies worth up to $10 B, opened the lids to hundreds of businesses in the online space.

She is the go - to industry leading expert when it comes to messaging and high ticket sales. Through her 20 years of mergers and acquisitions experience she knows exactly what works and what does not, what sells and what does not and how to create a business that thrives with or without you. Why one company on the surface looks great, lots of followers and champagne parties, but if you open the lid to the business – the founder is trapped within it, hates the clients, the business model and cant scale. She works with hundreds of businesses and helps them to drastically simplify your sales process in order to reach your next level success.

She will show you how to stop 90% of stuff that is keeping you stuck and how to skyrocket your business with one powerful 45 mins presentation.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/pey3v6WBmws
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Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales. 

Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/JbzU87txcMQ

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You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk about the need small businesses have for a chief finance officer but how business owners can't always afford one and don't always need one full-time. Danielle shares how business owners can take an assessment of the financial health of their business and the action steps they can take to shift their businesses appropriately. 

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/sZPVK6cmhFY

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Video marketing is more important than ever. In this episode, host Michelle Thames speaks with Bernadette Butler about the importance of video marketing. The two discuss why video marketing is so essential to an overall marketing strategy and how video content works at every stage of the customer journey. 

Bernadette Butler is the co-founder of StoryTap Technologies, a video production company which has created and placed brand inspired videos that amass MILLIONS of views. She has been in the industry for 25 years and she brings a focus of empathy to her company culture. After creating a financial book club that grew to 500 members across 6 countries, Bernadette created StoryTap Technologies to be the first agency of its kind to make videos for brands, companies, and social media that share perspectives and experiences from across the world.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Ja3t1eBlVr8

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