Social Media Decoded

By Michelle ThamesBusiness Entrepreneurship Education Marketing Courses

Social Media Decoded episodes

September 18, 2024 The Domain Name Dilemma: Choosing the Right Foundation for Your Online Empire
In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She also mentions Porkbun, a domain registrar that offers .bio domains at an affordable price. Michelle concludes by encouraging listeners to consider the power of a .bio domain and choose wisely to build a strong online empire.
Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!
Chapters
00:00 Introduction to Domain Names
02:12 The Rise of .bio Domain Extension
03:09 Benefits of a .bio Domain
04:32 Introducing Porkbun: A Domain Registrar
06:51 Choosing the Right Domain Name
07:19 Conclusion

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8 min
September 16, 2024 The Mind-Body Connection in the Digital Age
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your first subscription or 20% off one-time purchases with code
DECODED20 at checkout
You can claim it at: https://magicmind.com/decoded
In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on mental and physical health. She shares her experience with Magic Mind, a mental performance shot, and how it has helped her with brain fog, fatigue, and stress. Michelle emphasizes the importance of setting boundaries, taking mindful breaks, and practicing stress management techniques. She also addresses the impact of negative feedback and the need to develop healthy coping mechanisms. Overall, Michelle highlights the significance of prioritizing holistic well-being in the digital world.
Takeaways
The constant connectivity of social media can take a toll on mental and physical health, leading to stress, anxiety, and burnout.
Setting boundaries and creating time for disconnecting and recharging is crucial for marketers and social media professionals.
Negative feedback on social media can trigger self-doubt and anxiety, but it's important to develop healthy coping mechanisms and remember that not all feedback is valid.
Nurturing the mind-body connection in the digital age involves taking mindful breaks, scheduling digital detoxes, establishing healthy boundaries, seeking support, and practicing stress management techniques.
Prioritizing holistic well-being is essential for improving creativity, productivity, and overall success in one's career.

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9 min
September 12, 202450 Shades of Exploitation: My Collab Nightmare
In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspects of influencer marketing and empower creators to stand up for themselves.
Takeaways
Influencer marketing has a glamorous facade but a dark side.

Clear communication and contracts are essential in collaborations.

Creators often face exploitation and undervaluation from brands.

It's important to know your worth as a creator.

Brands should respect creators and their work.

Many creators have similar stories of exploitation.

Ethical brands value clear agreements and fair compensation.

Creators should not be afraid to walk away from bad deals.

Sharing experiences can help hold brands accountable.

Building relationships with brands should not come at the cost of self-worth.
Chapters
00:00 Introduction to Influencer Marketing Challenges
02:51 The Dark Side of Influencer Collaborations
06:02 Empowering Creators: Know Your Worth
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Follow Michelle on Instagram
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
9 min
September 09, 2024 Unleashing Your Productivity Potential in the Digital World
In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental performance. She encourages listeners to prioritize productivity without sacrificing their well-being.
Summary
In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental performance. She encourages listeners to prioritize productivity without sacrificing their well-being.
Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off
your first subscription or 20% off one-time purchases with code
DECODED20 at checkout
You can claim it at: https://magicmind.com/decoded

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
September 06, 2024Webinars: Your Secret Weapon for Sales Success (and How Social Media Can Supercharge Your Attendance)
GET THE WEBINAR TOOLKIT HERE
VIDEO INSIDE WEBINAR TOOLKIT
In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community. Michelle concludes by encouraging listeners to start leveraging webinars and social media to generate leads, build authority, and drive sales.
Takeaways
Webinars are a powerful marketing tool for lead generation, building authority and credibility, and driving direct sales and promotions.

Social media plays a crucial role in promoting webinars and attracting the ideal audience.
Effective social media promotion of webinars includes creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community.

Providing value and building relationships with the audience is key to successful webinar promotion.

Combining webinars with social media promotion can generate more leads, build authority, and drive sales.

Chapters
00:00 Introduction to the Power of Webinars
02:19 Benefits of Webinars: Lead Generation and Building Authority
03:14 Webinars as a Platform for Direct Sales and Promotions
06:03 The Crucial Role of Social Media in Webinar Promotion
08:54 Effective Strategies for Promoting Webinars on Social Media
09:23 Conclusion and Call to Action
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
September 02, 2024 The Myth of Overnight Success in Entrepreneurship: A Social Media Reality Check
In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive people. Michelle provides actionable steps for embracing the reality of entrepreneurship and leveraging it in marketing.
Chapters
00:00 Introduction: The Myth of Overnight Success in Entrepreneurship
03:21 Navigating the Myth: Focusing on the Process and Celebrating Small Wins
05:13 The Power of a Supportive Community in Entrepreneurship
07:30 Embracing the Reality: Sharing Your Story and Inspiring Others
09:44 Leveraging the Reality: Highlighting Progress and Milestones in Marketing
10:37 Conclusion: Embrace the Journey and Stay Focused
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
August 30, 2024Instagram Updates August 2024
Summary
In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities. Michelle provides insights into how these updates can benefit creators, businesses, and everyday users, while also acknowledging the challenges of keeping up with Instagram's constant changes. She encourages listeners to stay curious, experiment, and have fun with the new features.
Takeaways
Instagram has expanded the carousel limit to 20 photos and videos, allowing for more immersive visual narratives.

The new DM from story mentions feature makes it easier to connect with your audience and foster collaborations.

Story comments are now visible to everyone who views the story content, providing another way to encourage interaction.

Revamped highlights with a dedicated tab in the profile grid can help showcase the most engaging content.

The primary metric for analytics is now views, providing a holistic view of content performance.

Instagram is betting big on AI with features like creator AI, AI characters, and AI chatbot capabilities.

Music sharing via Spotify and other music-related features are being added to enhance the user experience.

Despite the constant changes, it's important to view Instagram as a tool and leverage its features to increase visibility and generate leads.

Stay curious, experiment, and have fun with the new Instagram features.
Chapters
00:00 Introduction and Overview
02:50 Building Relationships with DM from Story Mentions
05:01 Showcasing Engaging Content with Revamped Highlights
06:50 Embracing AI for Enhanced Engagement
09:09 Exploring the Potential of AI Chatbots
11:33 Leveraging Instagram as a Tool for Business Growth
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
August 26, 2024Ditch the Link in Bio: Boost Instagram Conversions with ManyChat
Summary
In this episode, Michelle discusses the limitations of using the 'link in bio' strategy on Instagram and introduces MannyChat as a game-changing solution. She explains that asking people to leave the app and click on a link disrupts their flow and decreases engagement. MannyChat, on the other hand, allows for direct engagement within Instagram's messaging system, automates conversations, captures leads, and tailors messages based on user behavior. Michelle shares her personal experience with MannyChat and success stories from her clients.
Takeaways
The 'link in bio' strategy on Instagram is becoming less effective as it disrupts user flow and decreases engagement.

MannyChat is a powerful marketing platform that allows for direct engagement within Instagram's messaging system.

MannyChat automates conversations, captures leads, tailors messages based on user behavior, and helps drive sales.

Michelle shares her personal experience with MannyChat and success stories from her clients.
She offers a resource bundle of MannyChat templates to help maximize business potential and save time.
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 min
August 23, 2024 From Followers to Family: Unlocking the Power of Instagram Community
JOIN THE SOCIALLY SAVVY CIRCLE
In this episode, Michelle Thames discusses the importance of building a community on Instagram and provides actionable tips for cultivating a thriving community. She emphasizes the power of community in driving engagement, loyalty, and advocacy for brands. Michelle also introduces her exclusive community, the Socially Savvy Circle, and highlights the benefits of joining. The key takeaways include defining your niche and values, fostering two-way communication, creating exclusive content, hosting challenges and contests, collaborating with other creators, and being authentic.
Chapters
00:00 Introduction and Importance of Community Building on Instagram
06:06 Tips for Cultivating a Thriving Instagram Community
08:06 Introducing the Socially Savvy Circle
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
August 19, 2024 The Future of Entrepreneurship: AI and Automation & The MILLIE CEO Summit
Summary
In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the role of AI and automation. Bobby shares some book recommendations and where to find him online. The episode concludes with an invitation to attend the Millie CEO Summit.
Takeaways
Networking is crucial for entrepreneurs and can lead to valuable connections and collaborations.
Attending events, both online and offline, provides opportunities for networking and learning from experts in various fields.
The Millie CEO Summit aims to provide entrepreneurs with a clear roadmap to reach their first million dollars and offers coaching sessions and execution hubs.
The future of entrepreneurship will involve leveraging AI and automation to streamline business operations and reduce the need for excessive work hours.
Recommended books for entrepreneurs include 'Traction' and 'Think and Grow Rich'.
GET TICKETS: BOGO offer (2 for 1 tickets), which ends August 31st

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17 min

About Social Media Decoded

From the publisher's feed

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social…