Social Media Decoded

By Michelle ThamesBusiness Entrepreneurship Education Marketing Courses

Social Media Decoded episodes

July 08, 2024 Boosting Your Visibility With Instagram Reels
In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offering valuable content in each second of the reel and maintaining consistency in posting. Michelle shares her own success with Instagram Reels and encourages listeners to interact with other people's content and analyze their analytics. She concludes by offering 35 Instagram content ideas to help boost visibility.
Get your 35 IG content ideas here: https://stan.store/michellelthames
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
10 min
July 01, 2024Rapid Content Planning: Map Out 3 Months in Just One Hour
In this episode, Michelle Thames discusses a game-changing strategy for planning and organizing content. She emphasizes the importance of being intentional with content and aligning it with business goals. Michelle introduces AI tools like ChatGPT and Canva that can streamline the content creation process. She then outlines a one-hour content planning strategy that involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points. Michelle also offers a free content planner in Google Docs to help with content creation. The episode concludes with tips on implementing the content plan and making content creation more enjoyable.
Takeaways
Planning content in advance allows for intentional and consistent messaging aligned with business goals.

AI tools like ChatGPT can help generate content ideas and outlines, reducing decision fatigue and saving time.

Canva's content planner feature is useful for mapping out and visualizing content.

The one-hour content planning strategy involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points.

Implementing the content plan requires scheduling creation days and using scheduling tools like Canva.

Regular posting and quality content crafted to engage and convert can enhance audience trust and engagement.

Using a content planner can save time, increase consistency, and make content creation more enjoyable.
Chapters
00:00 Introduction to Game-Changing Content Planning
02:23 Streamlining Content Creation with AI Tools and Canva
05:43 The One-Hour Content Planning Strategy
07:23 Implementing the Content Plan for Success
08:23 Transforming Content Creation with a Free Content Planner
11:43 Making Content Creation Strategic, Less Stressful, and Fun
Get your FREE Content Calendar HERE
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 min
June 28, 2024Build a Legacy: 75 Family Business Ideas for a Prosperous Future
In this episode, Michelle Thames discusses the benefits and process of starting a family-run business. She emphasizes the importance of trust, mutual respect, and clear communication when working with family members. Michelle shares several family business ideas, such as a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning services, and fitness business. She also provides tips on getting started, including having a family meeting, creating a business plan, and addressing challenges. Michelle encourages listeners to download her list of 75 family business ideas and wishes them success in building businesses with their loved ones.
Takeaways
Starting a family-run business can be a rewarding way to build a lasting legacy and create income.

Trust, mutual respect, and clear communication are essential when working with family members in a business setting.

Combining different skills and experiences from family members can help create a dynamic and unique business model.

Some family business ideas include a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning services, and fitness business.

To get started, have a family meeting, create a business plan, and establish clear roles and boundaries.

Running a family business comes with its challenges, but open communication and addressing potential tensions can help overcome them.
Chapters
00:00 Introduction: The Benefits of Starting a Family-Run Business
03:44 Building a Lasting Legacy: The Success of a Family Business
05:38 Exploring Family Business Ideas
09:12 Getting Started: Steps to Launch Your Family Business
11:34 Navigating Challenges: Maintaining Harmony in a Family Business
13:27 Conclusion: Download the List of 75 Family Business Ideas
Get your FREE list of 75 Family Business Ideas
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
June 24, 2024Staying Motivated: Strategies to Keep Pushing When Business Gets Tough
In this episode, Michelle Thames discusses the importance of staying motivated as an entrepreneur, especially during challenging times. She emphasizes the need to embrace the journey and appreciate the growth that comes from adversity. Michelle also highlights the significance of setting small achievable goals and celebrating daily wins. Staying connected with your why and building a supportive community of like-minded entrepreneurs are other key strategies she recommends. The main takeaway is to keep your faith and keep moving forward, knowing that every challenge is an opportunity to learn and grow.
Takeaways
Embrace the journey and appreciate the growth that comes from adversity.

Set small achievable goals and celebrate daily wins.

Stay connected with your why and reflect on your purpose.

Build a supportive community of like-minded entrepreneurs.

Keep your faith and keep moving forward, knowing that every challenge is an opportunity to learn and grow.
Chapters
00:00 Introduction: Staying Motivated as an Entrepreneur
01:26 Embracing the Journey and Appreciating Growth
06:44 Staying Connected with Your Why
08:07 Building a Supportive Community
10:59 Keeping Your Faith and Moving Forward
Book your 1:1 Coaching Call Here
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Catch up on other podcast episodes on Apple and Spotify
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 min
June 20, 2024Small Audience, Big Impact: Selling Effectively with Instagram Stories
In this episode, Michelle discusses how to leverage Instagram Stories to engage and sell to your audience, even if you have a small following. She emphasizes the power of Instagram Stories and the unique way it allows you to connect with your followers. Michelle provides tips on crafting compelling content, including using polls and questions to spark conversations, sharing behind-the-scenes content, and demonstrating products or services in action. She also highlights the importance of personalized outreach and creating one-on-one conversations with your audience. Additionally, Michelle suggests offering exclusive deals or flash sales through your Stories and emphasizes the key role of consistency in posting Stories.
Takeaways
Having a small audience on Instagram can be an advantage for deeper connections and personalized interactions.

Instagram Stories offers a unique way to connect with followers and drive sales.

Craft compelling content for Stories by using polls, questions, behind-the-scenes content, and demonstrations.

Personalized outreach and one-on-one conversations can increase conversion rates.

Offer exclusive deals or flash sales through Stories to reward loyalty and incentivize engagement.

Consistency in posting Stories helps keep your brand top of mind.
Chapters
00:00 Introduction: Leveraging Instagram Stories
01:52 The Power of Instagram Stories
04:14 Crafting Compelling Content
05:38 Personalized Outreach and Conversations
06:55 Offering Exclusive Deals and Flash Sales
08:21 The Importance of Consistency
10:39 Conclusion: Making a Big Impact
Book your 1:1 Coaching Call Here
Book your marketing makeover here
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
June 17, 2024Monetizing Your Expertise: A Guide to Turning Skills into Online Income
In this episode, Michelle Thames discusses how to monetize your expertise and turn your skills into a profitable online income. She emphasizes the importance of identifying marketable skills, packaging up expertise, building an audience, and marketing and selling your expertise. Michelle provides examples of different platforms and strategies for monetizing skills, such as one-on-one services, digital products, YouTube channels, and podcasts. She also highlights the significance of building a strong online presence and engaging with your audience. Michelle concludes by encouraging listeners to take the leap and start monetizing their skills.
Takeaways
Identify your marketable skills and think about what you're good at and what others might need help with.

Package up your expertise and consider different platforms and strategies for monetizing your skills.

Build a strong online presence and engage with your audience to attract and engage potential customers.

Use social media to share valuable content, engage with your audience, and network with other entrepreneurs.

Utilize email marketing to reach your audience directly with offers, updates, and valuable insights.
Chapters
00:00 Introduction: Monetizing Your Expertise
02:23 Identifying Marketable Skills
05:25 Building an Audience and Online Presence
07:15 Marketing and Selling Your Expertise
09:40 Taking the Leap: Start Monetizing Your Skills
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
June 14, 2024From Fired to Inspired: How Social Media Transformed My Life
In this episode, Michelle Thames shares her personal journey, from being fired from her healthcare job to finding success in the digital world through social media. She talks about her experience in the healthcare field, her struggles to move up in the industry, and the pivotal moment of being fired. Michelle then discusses how she embraced the digital marketing world, relied on her side hustle, and eventually landed a job as a digital marketing manager for a beauty brand. She emphasizes the power of visibility and putting oneself on social media. Michelle also encourages listeners to embrace their journeys and take that first step towards their goals.
Takeaways
Social media can open doors and provide opportunities that you never knew existed.

Embracing your journey and being open to change can lead to personal and professional growth.

Social media accessibility is powerful and can help make connections and open doors.

Taking that first step towards your goals, even without all the answers, is important.

It's okay to take a step back and pause to gain clarity and reassess your direction.

Your setbacks can lead to your greatest comebacks.
Chapters
00:00 Introduction: From Fired to Found
02:21 The Challenges in Healthcare
07:21 The Power of Social Media
10:29 Visibility and Connections
13:24 Embracing Your Journey
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
June 13, 20248 Essential Tools That Power My Business Every Day
In this episode, Michelle Thames shares her top eight tools that have helped her run her business. The tools are categorized into communication and collaboration, creating content, managing the back end, and marketing and automation. Some of the tools mentioned include Slack for team communication, ClickUp for project management, Riverside for professional podcast and video recording, ChatGPT for AI-generated content, Google for email communication and document management, QuickBooks for accounting, ConvertKit for email marketing, and Zapier for automating workflows.
Takeaways
Slack is a versatile tool for team and client communication, helping to organize conversations and reduce reliance on email.

ClickUp is a comprehensive project management tool that can be customized to fit various needs and integrates well with other platforms.

Riverside is a user-friendly platform for professional podcasts and video recordings, offering AI tools to enhance the quality of the content.

ChatGPT is an AI tool that can generate ideas, draft content, and even answer customer inquiries, saving time and improving productivity.

With seamless integration between services, Google provides tools for email communication, document management, and other day-to-day operations.

QuickBooks is a reliable accounting solution that helps track expenses and manage finances, providing a solid foundation for business operations.

ConvertKit is a powerful email marketing tool that allows list management, newsletter distribution, and marketing automation.

Zapier is an automation tool that connects various apps and streamlines workflows, reducing manual work and ensuring data flows smoothly.

Choosing the right tools can make work easier and elevate the entire business to the next level.
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
16 min
June 10, 2024First Steps Forward: How to Start Putting Yourself Out There
In this episode, Michelle Thames discusses the crucial steps to putting yourself out there online, setting goals, and building confidence. She emphasizes that everyone starts somewhere and that fear is normal but can be overcome through action. Michelle advises starting small and focusing on authenticity to attract an audience. She also emphasizes the importance of setting smart goals and taking action to execute ideas. The episode concludes with encouragement to take the first steps towards putting yourself out there and building a successful online presence.
Takeaways
Everyone starts somewhere, so don't feel behind when starting on social media.

Fear is normal, but taking action is what separates those who succeed.

Start small and focus on authenticity to attract an audience.

Set smart goals that are specific, measurable, achievable, relevant, and time-bound.

Take action and execute your ideas to see results.

The journey to success begins with a single step, so don't let the start stop you.
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
June 05, 2024The Truth Behind Those Flashy Social Media Success Posts
Summary
In this episode, Michelle Thames discusses the smoke and mirrors of online success posts on social media. She emphasizes taking these posts with a grain of salt and not getting caught up in the hype. Michelle highlights that many influencers are not making as much money as they claim and that building a sustainable business takes time and commitment. She encourages listeners to value transparency over theatrics and to focus on real success stories that involve years of hustle and grind. Michelle reminds everyone to move at their own pace and not compare themselves to others. She urges listeners to stay true to themselves and not let flashy posts distract them from their journey.
Takeaways
Take social media success posts with a grain of salt and don't get caught up in the hype.

Building a sustainable business takes time, commitment, and transparency.

Don't compare yourself to others and move at your own pace.

Focus on real success stories that involve years of hustle and grind.

Stay true to yourself and don't let flashy posts distract you from your own journey.
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min

About Social Media Decoded

From the publisher's feed

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social…