Social Media Decoded

By Michelle ThamesBusiness Entrepreneurship Education Marketing Courses

Social Media Decoded episodes

August 16, 2024The Algorithm Exposed: Myth vs. Reality
Summary
In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.
Takeaways
The social media algorithm is a complex set of rules and calculations that determines what content users see in their feed.

The algorithm's primary goal is to keep users engaged on the platform for as long as possible.

Paid advertising can boost reach, but organic reach is still possible.

The algorithm prioritizes content that resonates with users.

There is no secret formula to crack the algorithm; focus on creating high-quality content.

Strategies to increase visibility include consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others.

Understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.
Chapters
00:00 Demystifying the Social Media Algorithm
02:49 Busting Common Myths About the Algorithm
05:11 The Power of Consistency and Engagement
08:02 Harnessing the Potential of Hashtags
09:31 Collaboration: Expanding Reach Through Partnerships
09:59 Understanding Platform Algorithms for Effective Marketing
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
August 12, 2024The Attention Economy: How to Stand Out in a Sea of Digital Noise
In this episode, Michelle explores the attention economy concept and how to navigate the noisy digital landscape. She emphasizes the importance of relevance, value, emotion, uniqueness, and visual appeal in capturing attention. Michelle provides actionable strategies such as prioritizing quality over quantity, being consistent, building a community, and experimenting with new formats. She reminds listeners that building an audience takes time and effort, but by consistently providing valuable and engaging content, they can cut through the noise and capture the attention they deserve.
Takeaways
The attention economy refers to the battle for people's time and focus in a world overflowing with content.

Content must be relevant, provide value, evoke emotions, be unique, and have visual appeal to capture attention.

Prioritize quality over quantity and create high-quality content that resonates with your audience.

Be consistent in showing up and building trust with your audience.

Engage with your audience and foster a sense of community around your content.
Experiment with new formats, platforms, and strategies to find what works best for you and your audience.

Building an audience takes time and effort, but consistently providing valuable and engaging content can help you cut through the noise and capture attention.
Chapters
00:00 Introduction: The Attention Economy
02:23 Capturing Attention: Key Factors
04:19 Uniqueness and Visual Appeal
06:14 Strategies to Stand Out
08:55 Consistency and Building Trust
10:51 Experimentation and Adaptation
12:46 Conclusion: Take Action and Grow
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Catch up on other podcast episodes on Apple and Spotify
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
August 05, 2024Small Business, Big Impact: Your Digital Marketing Playbook for Black Friday Success
In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising. She also offers one-on-one strategy sessions to help businesses customize their Black Friday plans. Overall, Michelle encourages small businesses to plan ahead, stay organized, and hustle to thrive during the holiday season.
Takeaways
Digital marketing is crucial for small businesses during the Black Friday season as it allows them to reach their target audience with precision.

Building relationships with customers through engagement on social media is an important aspect of digital marketing.

Tracking results and refining strategies based on data analysis is essential for maximizing marketing efforts.

Creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising are effective strategies for Black Friday marketing.
Chapters
00:00 Introduction and Black Friday Checklist
02:25 Why Digital Marketing is Crucial for Small Businesses on Black Friday
05:57 Preparing for Black Friday: Getting in the Mood
06:23 Creating Compelling Offers
07:21 Email Marketing Blitz and Social Media Buzz
09:35 Optimizing Websites and Conclusion
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
July 31, 2024Your Instagram Updates Cheat Sheet: July 2024
In this episode, Michelle Thames discusses the July 2024 updates on Instagram. She covers new features such as the ability to add 20 audio tracks to Instagram Reels, the upgraded notes feature, the testing of ads in Reels, the expanded access to broadcast channels, and the development of AI chatbots by Meta. Michelle provides actionable steps for leveraging these updates, including experimenting with Reels, using notes to engage with the audience, exploring broadcast channels for direct communication, and staying updated on the latest developments.
Takeaways
Experiment with the new Reels feature and elevate your content game

Use notes on posts and Reels to engage with your audience

Explore broadcast channels for direct communication with your fans

Stay updated on the latest developments and see how they fit into your strategy

Join the Socially Savvy Circle Facebook community for networking and marketing tips
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
July 29, 2024Growing Your Instagram Following Organically: Strategies That Actually Work
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In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth.
Takeaways
Organic followers are genuinely interested in your content and brand, and are more likely to engage and become customers.

Authenticity is key in building a community on Instagram. Share your story, values, and personality.
Tailor your content to meet the needs of your audience by understanding their interests and problems.

Consistency in posting is important to be seen by the Instagram algorithm and to build trust with your followers.

Use relevant hashtags and engage with your audience regularly to increase visibility and connection.
Collaborate with other brands or influencers to reach new audiences and create co-branded content.

Track your analytics to understand what's working and adjust your strategy accordingly.
Organic growth takes time and effort, so be patient and stay consistent in your efforts.
Chapters
00:00 Introduction and Importance of Organic Growth
01:47 The Power of Authenticity and Building a Community
04:10 Consistency and the Use of Hashtags
06:03 Engagement and Collaboration for Growth
10:34 Tracking Analytics for Insights
11:58 The Importance of Patience in Organic Growth
JOIN THE SOCIALLY SAVVY CIRCLE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
15 min
July 26, 2024Why Every Brand Needs a Facebook Group
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In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, and being an active participant. She also announces the launch of a Facebook community called the Socially Savvy Circle.
Takeaways
Facebook groups are a powerful tool for building a loyal community and generating leads for your business.

Groups create a sense of belonging and allow your audience to interact with each other, fostering brand loyalty.

Facebook groups provide a space for direct engagement with your audience, allowing you to answer questions, gather feedback, and build relationships.

The conversations happening in your group can provide valuable insights into your audience's preferences and needs.

To build a thriving Facebook group, define its purpose, create engaging content, set clear rules, and be an active participant.

The Socially Savvy Circle is a new Facebook community for social media professionals and entrepreneurs to connect, learn, and grow together.
Chapters
00:00 The Power of Facebook Groups
03:41 Creating a Sense of Community
04:10 Gaining Valuable Insights
06:47 Tips for Building a Thriving Facebook Group
JOIN THE SOCIALLY SAVVY CIRCLE

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
16 min
July 24, 2024The Secret Sauce to Social Media Success (That No One's Telling You)
In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine.
Takeaways
Mistake #1: Content chaos - Posting sporadically without a plan leads to inconsistency and a lack of strategy, which turns off the audience.

Mistake #2: 'Me, me, me' message and mess - Constantly self-promoting without providing value to the audience leads to disengagement.

Mistake #3: Vanity metrics vortex - Focusing solely on likes, comments, and followers doesn't provide the whole picture of audience engagement.

The secret sauce to social media success is authenticity, as it builds trust and connection with the audience.
Chapters
00:00 Introduction: The Secret Sauce to Social Media Success
01:51 Mistake #1: Content Chaos
04:10 Mistake #2: 'Me, Me, Me' Message and Mess
05:12 Mistake #3: Vanity Metrics Vortex
06:38 The Power of Authenticity
09:05 Free Challenge: Turning Mistakes into Moneymakers
JOIN THE FREE 5-DAY FOLLOWERS TO CLIENTS CHALLENGE
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
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Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 min
July 22, 2024The Lazy CEO's Guide to Podcasting: Hit Top 1% Without Breaking a Sweat
In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting, which focuses on having a laser-focused niche, consistency, value-packed episodes, and building a community. Finally, Michelle offers her Amplify Your Voice service to help aspiring podcasters create a podcast that reflects their expertise.
Takeaways
Starting a podcast can position you as an expert and help you build trust and credibility.

Podcasting allows for organic growth and attracts your ideal clients.

Each podcast episode can be repurposed into various forms of content.

Podcasting opens doors to collaborations and connections with industry leaders.

A lazy approach to podcasting involves having a laser-focused niche, consistency, value-packed episodes, and community-building.
Inquire about Amplify Your Voice
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
July 19, 2024Forget Followers: How to Build a Brand People Stan (and Why Your Community is EVERYTHING)
Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as much as you do. Get ready to ditch the vanity metrics and build real relationships with your audience.
Key Takeaways:
The Follower Count Myth: Michelle explains why follower count isn't the only measure of success and shares stories of brands that thrive with smaller, more engaged communities.

The Power of Community: Michelle dives into the many benefits of a loyal community, including increased engagement, sales, and brand advocacy.

Building Your Tribe: Michelle shares actionable tips on fostering a strong community, emphasizing authenticity, engagement, and creating a sense of belonging.

Beyond Transactions: Michelle discusses how to build relationships with your audience that go beyond simply buying and selling, creating a shared experience that makes them feel like part of something special.
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
16 min
July 15, 2024The Evergreen Advantage: Why Timeless Content Wins
In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core issues, creating quality content, and regularly updating your evergreen content. Michelle also shares how she has used evergreen content on her blog and podcast to attract new leads continuously.
Takeaways
Evergreen content remains relevant and useful to new and returning visitors, regardless of the current news cycle or season.

Creating evergreen content can drive sustained traffic to your site and boost your SEO.

Quality over quantity is important when creating evergreen content.

Regularly updating your evergreen content keeps it fresh and relevant.

Evergreen content can be created on various platforms, such as blogs, podcasts, and social media.
Get your 35 IG content ideas here: https://stan.store/michellelthames
Book your 1:1 Coaching Call Here
Book your marketing makeover here
Catch up on other podcast episodes on Apple and Spotify
Follow Michelle on Instagram
Support the Show.
Chapters
00:00 Introduction to Evergreen Content
02:20 Benefits of Evergreen Content
07:59 Creating and Updating Evergreen Content
09:19 Using Evergreen Content to Attract Leads
10:59 Playing the Long Game with Evergreen Content

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min

About Social Media Decoded

From the publisher's feed

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social…