Is social media important in the automotive industry? In this episode, Jimmy Purdy and Parker Branch, share insights on maintaining a positive shop culture amid employee turnover. Parker emphasizes proactive engagement with employees to retain talented staff, including regular performance evaluations and open discussions. Additionally, they delve into the benefits of using social media platforms to market the shop and attract both customers and potential employees.

00:00 Importance of accountability in business discussions.
04:57 Mechanic's journey from high school to entrepreneur.
09:53 Positive changes, initial concerns addressed, overall satisfaction.
13:44 Challenges and successes are temporary in business.
15:45 Gratitude for key employee's extended dedication.
19:13 Quarterly performance evaluations and team bonding at lunch.
20:47 Listening to what others want, setting expectations.
26:35 Stay vigilant and adapt to prevent mistakes.
30:03 Using tactics to cope with past struggles.
32:22 Marketing dollars attract potential employees through social media.
34:27 Build trust by making your shop fun.