Most PTs are chasing “more patients” on Instagram…but the real game in 2026 is attention.

We break down why physical therapists might secretly be some of the best content creators on the planet and how your PT eval already follows the same structure as a viral video. You just haven’t looked at it that way yet!

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Why PTs Win The Content Game

[02:45] – What To Post In 2026

[04:56] – Know Your Audience First

[05:48] – Frequency Is The Lever

[07:27] – Why Ten Posts A Day?

[08:29] – Jimmy’s Weekly Posting Pattern

[09:22] – Why AI Clip Tools Fall Short

[10:29] – Avengers Format Example

[13:16] – Clinic Clips And Monetization

[14:12] – Training The Algorithm

[15:52] – Organic Reach And Patience

[18:16] – Scheduling Tools Vs Manual Posting

[24:08] – Relax And Use Simple Formats

[24:30] – Final Advice

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

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https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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