Most wedding pros I talk to have a love-hate relationship with social media. You love scrolling your own feed, but hate posting on your own account. Kidding. But not really.

Social media is hard. What do you post? How do you write the caption? What cards do you drop in your Story? What images look good in this Carousel? Do you put your face on the screen? If so, what do you talk about? How much of your personal life do you include? How often do you go through this cycle of pain and misery every week with posts?

And yet, it’s a crucial part of your future success. Instagram is a place to be found for the first time, but it’s also an important layover on the way to your website when you get a referral from a vendor or client. 

Today, I sit down with Abby Jiu, my long-time client and now-business partner with Duet Social Media. We discuss