Social media strategy is more than just posting pretty pictures.

At least that's what we say at Duet Social Media, the new agency, Abby Jiu and I cofounded during the winter.

I had Abby on a few months ago to discuss 2025 social media trends, and we had an outstanding response from the audience. On today's episode, we talk about how to create a strategy for mid and long-term success based on more than just showcasing your portfolio in your IG grid.

You'll take away from the conversation:

• Core components for a solid social strategy

• The power of a personal brand story on IG

• Simple ways to engage your audience to boost your posts

• Three common misconceptions about social media in the wedding industry at the luxury level

Get ready for your head to get bigger - and hopefully your inbox fill with more ideal clients - in the next 40 minutes.