Product reviews are 12x more trusted than product descriptions and sales copy. But lots of brands fear, undervalue or don’t actively invest in reviews. Trustpilot is on a mission to change that, all while improving their own brand trust on social. In this episode, we’re joined by its global head of social media and community, Leah Silverlock, to find out why it’s so important that businesses priorities reviews. We cover managing expectations, listening to different customer perspectives, and making the most of a bad reputation.

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This week on Social in Six, we’re covering TikTok’s 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn’s latest acquisition of marketing platform Oribi, and Reddit’s new Discover tab.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected]. 

Since 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

On this week’s Social in Six, we cover Facebook Reels’ global rollout, Twitter’s reported untagging test, and the recommended best practice for more accurate ad conversion rates in Met-owned platform campaigns. We also reveal the details of Snapchat’s new mid-roll ad placements for public Stories, and its latest addition to the Snap Map feature. Finally we discuss YouTube’s plans to integrate NFTs into its content offering for creators.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.

Marketers often talk about the need for digital transformation without knowing what it means for their brand compared to another. When this week’s guest, Jerry Daykin, joined GSK from Diageo, his task as senior media director was to do this for the near 100 markets of EMEA for GSK and transform their digital marketing approach. From starting out as Cadbury’s social media manager to now, Jerry has seen every mistake and triumph in the book. In this episode, he explains the metrics we need to retire, making sure more than your performance marketing performs, and his principles of digital transformation.

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Boosting posts can be a simple advertising solution for small businesses with limited skill and budget, but we’ve seen boosted posts contribute between just 3 and 7% to their KPIs compared to over 90% for dark ads. In this episode, Pollyanna explains how the two advertising tools compare and which is right for your brand.

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This week on Social in Six, we’re talking about new platform features including Twitter’s long-form native articles, shopping tools for YouTube Shorts, and Pinterest’s virtual Try On feature for home decor. We also cover two key updates from Meta: its status as member of the Crypto Open Patent Alliance, and concerns over its social apps’ presence in Europe due to data laws. Finally we reveal why you aren’t seeing in-stream Instagram video ads anymore. 

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Organic reach is dead. Heard that one before? One business that has the numbers to prove the opposite is Thursday - a new dating app whose LinkedIn and PR-centric launch got the whole of London talking (and dating). In this episode, we’re joined by its co-founder and COO, Matthew McNeill Love, to find out how you can still win big with organic in 2022. Learn the role of the anti-personal brand, when performance marketing and OOH are best deployed, and what makes an epic PR stunt, plus much more.

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Organic social content may be short lived, but does that mean your social ads have to be? In this episode, Pollyanna analyses the success rate of long-term vs short-term campaigns to find out what actually works best.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we’re talking about Instagram’s expansion of its Remix feature, Newsletters for LinkedIn Company Pages, and TikTok’s new landing page option for ads - Instant Page. We also cover Twitter’s new cookie policy for UK and EU users, including how this will affect advertisers. And we’re discussing Instagram’s test to hide follower lists for some business accounts, as well as TikTok’s plans for its own Stories feature.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].