NFTs. It’s the term on every marketer’s lips, but are they an asset to brands or the next passing fad? In this episode we’re joined by Zoe Scaman, co-founder of MCX and has worked on several top-tier brand NFT executions. In this, she explains what NFTs actually are (not JPEGs), when brands should and shouldn’t create one, and the many different ways to make use of these smart contracts. We also discuss how to navigate the metaverse, how to profit from NFTs’ secondary market, and what the internet will look like when creators can own their audiences and ideas.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

It’s estimated that people are exposed to at least 6000 ads every day. If you took the caption and logo away from your social ads, would they be recognisable as your brand? Creating distinctive assets is crucial to being thought of at the time of purchase. Today we’re answering how you can do that.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected]

This week on Social in Six, we cover Story highlight clips in Creator Studio, YouTube’s new performance analytics, and the possibility of customisable Instagram grids. We also talk about Twitter’s addition to Spaces replays, and LinkedIn’s version of the feature that will see live video and audio events. Finally we reveal a new study on Instagram’s most effective formats. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

In 2021 Pinterest Predicts got 8/10 predictions correct, from the rise of the mighty​​ jalapeño pepper jam to film nights in home cinemas. This year we’re kicking off 2022 with a brand new set of predictions, as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson. From the rise of Black-owned businesses to the return of subcultures, expect to learn the sectors growing on Pinterest, what search reveals about modern consumer mindsets, and how any brand can use these 2022 trends, aesthetics and consumer data in their content and campaigns. 

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected]

SPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly changing. To fill us in on everything the modern sports fan wants from brands, content, and sports coverage on social, we’re joined by Greg Rowell, head of SPORF - Social Chain’s owned sports brand. In this, we learn how sports coverage now merges social media with traditional, and how sports-focused brands should speak to fans. We also discuss the importance of brands producing branded entertainment rather than content.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

The metaverse is an inevitability. But that doesn’t mean brands should rush to jump on the hype without stopping to understand it. In this special episode of Social Minds, recorded LIVE, a select group of our top experts talk all things NFTs, Web3 and blockchain technology, and answer real questions from real brands. Expect to learn the difference between genius branded NFTs and gimmicks, the implications of crypto for sustainable brands, and what digital marketing will look like in a decentralised landscape.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we discuss Instagram’s new longer Stories update, Twitter’s Live Shopping feature, and TikTok’s new in-built video tagging option. We also go over WhatsApp’s possible Instagram Reels integration, Facebook’s new Creator Studio analytics tools, and TikTok expanding creator access to new monetisation features including Tips and video gifts for regular videos. 

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

No brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted in human behaviour and which platform features exacerbate certain elements of those actions. Our guest this week is Claire Hardaker, forensic and corpus linguist and senior lecturer in linguistics and english language at Lancaster University. In this episode, she explains the psychological factors that drive verbal abuse, how to tell trolling apart from genuine criticism, and where big tech's response is satisfactory, or not. Plus we discuss our best possible solutions for dealing with it - and, spoiler alert, it isn’t providing government I.D.

Got a question or suggestion for Social Minds? Get in touch at [email protected] 

ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode.

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This week on Social in Six, we’re talking about Facebook Groups’ new commerce features, YouTube’s plans for shoppable live streams, and Workplace’s integration with Microsoft Teams. We also cover two new features from Snapchat, Layers in Snap Map and a new food scanner, as well as Instagram’s change to Carousel posts. Finally we reveal the ad targeting groups now banned by Facebook and Instagram.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].