If you’ve been told to “be nice,” “play it safe,” or “tone it down” in your business… this episode will flip that advice on its head.

The truth? Soft won’t sell. Customers don’t buy from polite, forgettable brands. They buy from bold women who own their authority, speak with conviction, and create exclusivity in the market.

Inside this episode, I break down the psychology of why customers love “rich bitch” energy—and how to infuse it into your brand so your content stops blending in and starts converting.

What You’ll Learn in This Episode:- Why certainty builds trust and makes your audience feel safe buying from you

- The psychology of scarcity and exclusivity (and how to use it to raise your value)

- Why “nice girl branding” actually dilutes your power and authority

- How boldness taps into aspirational identity and creates demand

- The principle of cognitive ease—and why clarity closes faster than charm

If you’re ready to stop friend-zoning yourself online and start stepping into your rich bitch brand era, this episode is your permission slip to get unapologetically bold.

Resources & Links:

• Join the Brand Like a Rich Bitch Masterclass — Learn how to position your brand with bold, conviction-driven messaging that makes you unforgettable.
• Download Magnetic Messaging Mini-Training — $22 for instant shifts in your content power.

✨ SHOP + SUPPORTMy exact Amazon storefront — supplements, skincare, and home luxuries I swear by.🎧 SUBSCRIBE + SHARESubscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

If you’re a high-level online coach, brand strategist, or feminine founder scaling your business with structure and soul—this episode is your blueprint.

I’m breaking down how I’m building Soft x Savage Society as a $100K launch by modeling Alex Hormozi’s $100M weekend… but in a way that actually works for women like us.

Inside this episode, I share:

- How I’m turning this into a brand-led launch (not a discount drop)

- The exact strategy behind my 6-figure launch plan

- Why I’m prioritizing digital assets, nervous system regulation, and scalable systems

- What feminine founders get wrong when launching—and how I’m doing it differently

- How to build a business that sells before you speak (and lets you rest in between)

This isn’t just a podcast episode.. it’s a real-time case study in brand, embodiment, and launch power.

🖤 JOIN THE MOVEMENT

Soft x Savage Society launches Sept 2.

We don’t launch offers. We build brand universes.

DM me “SOCIETY” on Instagram for early access + behind-the-scenes.

💸 FREE & LOW-COST RESOURCES

1. Download the Magnetic Messaging Mini-Training — $22 for instant shifts in your content power
2. Download the 100 Mil Brand Guide. [Message me “100 Mil” on IG for the link]
3. Join Say Less— My program showing you how to tell stories that gets your dream buyers activate and buying for just $111

🔥 SIMILAR EPISODES-Ep. 156: You’re Doing Everything Right… So Why Aren’t You at $100K Yet?

-Ep. 147: Creating an Online Brand That's In A League Of It's Own in 2025

✨ SHOP + SUPPORT

My exact Amazon storefront — supplements, skincare, and home luxuries I swear by.

🎧 SUBSCRIBE + SHARE

Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

You sit down to create content… and nothing. The cursor just blinks back at you while your brain screams, “Why can’t I think of anything?”

Here’s the truth: creative blocks aren’t just frustrating, they’re expensive. Every time you stall out, you lose momentum, brand authority, and the chance to cash in on content that could’ve been selling for you.

In this episode, I’m pulling back the curtain on:

• Why creative blocks really happen (and it’s not because you’re “not creative”)
• The fastest way to flip your brain from frozen to flowing
• How to turn one messy idea into magnetic, money-making content
• The reframe that helps you stop obsessing over “perfect” and start posting with power

If you’ve been staring at a blank screen wondering how to make your content land—and make you bank—this is the reset you need.

🎧 Subscribe & share this episode to IG Stories to win the weekly prize and tag @itslaurapatriciamartin and @softxsavagepodcast

🖤 JOIN THE MOVEMENT:

Ready to build the business that buys you the soft life?

Apply for the Soft x Savage Mastermind — the 12-month high-level experience for women building a movement, not just a brand.

DM “SAVAGE” on Instagram for insider bonuses.💸

FREE & LOW-COST RESOURCES:

1. Download the Magnetic Messaging Mini-Training — $22 for instant shifts in your content power
2. Join LIBERATED: $77 training showing you how to make a brand that is in a league of your own

🔥 SIMILAR EPISODES:

Episode 180

Episode 169✨

SHOP + SUPPORT

— My exact Amazon storefront (supplements, skincare, and home luxuries)

🎧 SUBSCRIBE + SHARE

Love the episode?

Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

The soft life looks effortless from the outside — the freedom, the fortune, the mornings without alarms, the space for love and family while your business runs itself.

But here’s the truth no one talks about… you have to earn it.

Your savage season is where you build the discipline, systems, and momentum that make your soft season inevitable. It’s the season where you go all in, create cash on command, and set yourself up so future you can coast without losing momentum.

If you’ve been craving both freedom and expansion, this episode will show you why your soft life starts with savage strategy.

IN THIS EPISODE, WE DIVE INTO:

— The difference between your soft season and savage season (and when to be in each)

— Why discipline is the fastest path to love, money, and momentum

— How to create cash on command in your “takeoff” season

— The mindset shift that makes a million-dollar year inevitable

— How to plan the season that buys your future freedom

🖤 JOIN THE MOVEMENT:

Ready to build the business that buys you the soft life?

Apply for the Soft x Savage Mastermind — the 12-month high-level experience for women building a movement, not just a brand.

DM “SAVAGE” on Instagram for insider bonuses.

💸FREE & LOW-COST RESOURCES:1. Download the Magnetic Messaging Mini-Training — $22 for instant shifts in your content power

2. Join LIBERATED: $77 training showing you how to make a brand that is in a league of your own

🔥SIMILAR EPISODES:

- 5 Unhinged Things That Make People Completely Obsessed With You (That You’re Probably Not Doing)

- Authenticity Series #8— How Discipline Builds Authority: The Secret to Consistent, Magnetic Authenticity

- The Secret to Scaling Without Burning Out or Starting Over

✨ SHOP + SUPPORT— My exact Amazon storefront (supplements, skincare, and home luxuries)🎧 SUBSCRIBE + SHARE

Love the episode?

Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

A breakdown of the feminine seduction codes that make you unforgettable — in business, love, and life.

If you’ve been feeling invisible, overlooked, or underwhelmed by how people respond to you… this episode is your wake-up call. We’re not here to be liked. We’re here to be felt.

Listen in for the real reason some women walk into a room (or post one Story) and instantly become the one they can’t stop thinking about.

— The energy shift that makes people lean in

— Why obsession = emotional rhythm control

— How to build mystique without hiding

— What makes your identity addictive (without forcing it)

— The biggest mistake women make when trying to be magnetic

Ready to turn your frequency into influence?

Apply for the Soft x Savage Mastermind — the 12-month high-level experience for women building a movement, not just a brand.

DM “OBSESSED” on Instagram for insider bonuses.

— My exact Amazon storefront (supplements, skincare, and home luxuries)

Love the episode?

Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

Let’s make sure more women find this movement

🖤 JOIN THE MOVEMENT:

Ready to turn your frequency into influence?

Apply for the Soft x Savage Mastermind — the 12-month high-level experience for women building a movement, not just a brand.

DM “OBSESSED” on Instagram for insider bonuses.

💸 FREE & LOW-COST RESOURCES:

1. Download the Magnetic Messaging Mini-Training— $22 for instant shifts in your content power

2. Watch the High Demand Woman Training — $33 replay that shows you how to add $10K/month with aligned systems

✨ SHOP + SUPPORT

— My exact Amazon storefront (supplements, skincare, and home luxuries)🎧 SUBSCRIBE + SHARE

Love the episode?

Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.

Let’s make sure more women find this movement.

I built a brand off being the woman who could do it all.

But behind the scenes? I was unraveling.

This episode unpacks the silent belief that high-achieving women carry: “If I don’t hold it all together, everything will fall apart.”

The belief that made me feel like I had to be the glue, the power source, the planner, the softness, the strategy—and never slip.

And how letting go of that belief saved my business, my relationship, and my nervous system.

Whether you’re scaling your brand, raising babies, or trying to balance it all without burning out, this is the truth most women won’t say out loud—but need to hear.

What you’ll hear in this episode:

• The identity crisis that hits when you’re “successful” but exhausted

• Why being strong all the time is the fastest path to disconnection

• How the Soft x Savage movement was born out of breaking this pattern

• What it really looks like to rebuild a business and brand from softness

• The truth about feminine leadership, support, and sustainable power

🎧 Subscribe & share this episode to IG Stories to win the weekly prize and tag @itslaurapatriciamartin and @softxsavagepodcast
Tag me so I can celebrate you—and help more women find their power.

More Support & Resources:

• ⁠Apply for Soft x Savage Mastermind⁠ — A 12-month mastermind for feminine leaders scaling with power, presence, and profit

• ⁠DM “Messaging” on Instagram⁠ — For direct access to details and bonuses

• ⁠Laura’s Amazon Favorites⁠ — Everything I use to lead like a savage while living soft

Support the Show:
If this episode resonated, take 60 seconds to subscribe, rate, and review.
It helps more ambitious women ditch the performance, own their power, and lead from their full identity.

If you’ve been waiting to “arrive” before showing up fully—this episode is your wake-up call.

In the final episode of the Authenticity Series, we’re talking about what it really means to become the woman your brand is built for. Not six months from now. Not after the next launch. Now.

This episode dives into the real reason your brand might feel disjointed, why content feels like effort instead of embodiment, and how to stop creating from who you think you need to be—and start leading from who you already are.

Inside this episode:

• Why your alter ego is actually your unfiltered self without fear
• The reason your content feels like work instead of resonance
• How to create from your current identity—not a fantasy future one
• The energetic mismatch that’s keeping you stuck in inconsistent messaging
• What it looks like to let your brand breathe like a living extension of your voice, values, and vibe

You don’t need to change to be more magnetic.

You need to trust who you are right now—and start building from there.

🎙 Listen now to Episode 9 of the Authenticity Series on the Soft x Savage Podcast

📲 Share on IG Stories + tag @softxsavagepodcast to enter this month’s giveaway

💬 DM me “podcast” to get access to the full Authenticity Challenge lineup

🎧 Subscribe & share this episode to IG Stories to win the weekly prize and tag @itslaurapatriciamartin and @softxsavagepodcast

Tag me so I can celebrate you—and help more people find this series.

⁠

Apply for Soft x Savage Mastermind⁠ — My 12-month mastermind for those ready to build a legacy

⁠DM “Messaging” on Instagram⁠ — For direct access to details and bonuses

⁠Laura’s Amazon Favorites⁠ — My daily essentials for soft, savage leadership

Connect with Laura:

Instagram: ⁠@itslaurapatriciamartin⁠

YouTube: ⁠@softxsavage⁠

You want to be seen as an authentic, powerful leader?

Then consistency has to become your spiritual practice.

In Episode 8 of the Authenticity Series, we’re unpacking the real reason your content might feel ungrounded, inconsistent, or like it isn’t building real traction—even when it’s good. Spoiler: it’s not your voice… it’s your follow-through.

Inside this episode:

• Why authenticity without consistency creates chaos instead of credibility

• How discipline becomes your deepest form of self-trust—and audience trust

• What your broken promises are silently doing to your magnetism and brand power

• Why nervous system regulation matters more than emotional expression when building trust

• The secret to being felt and followed consistently (even in seasons of emotional chaos)

This is your invitation to lead from grounded presence—not just emotion.

Discipline isn’t about control. It’s about creating a container for your truth to be heard, honored, and received.

🎙 Listen now on the Soft x Savage Podcast
💬 DM “podcast” to get the full Authenticity Challenge lineup

🎧 Subscribe & share this episode to IG Stories to win the weekly prize and tag @itslaurapatriciamartin and @softxsavagepodcast

Tag me so I can celebrate you—and help more people find this series.

⁠Apply for Soft x Savage Mastermind⁠ — My 12-month mastermind for those ready to build a legacy
⁠DM “Messaging” on Instagram⁠ — For direct access to details and bonuses
⁠Laura’s Amazon Favorites⁠ — My daily essentials for soft, savage leadership

Instagram: ⁠@itslaurapatriciamartin⁠
YouTube: ⁠@softxsavage⁠

Love the episode? Subscribe, rate, and review to help more feminine leaders and online coaches scale to 6-figures—with brands that actually lead the market.

High-achieving women, this one’s for you.

You’ve built success by being yourself—by showing up real, raw, and aligned.

But now that you're reaching for the next level, you’re feeling the pressure to become someone new in order to belong in “higher” rooms.

This episode is your reminder:
You don’t need to reinvent yourself.
You need to double down on the 20% of your authentic expression that created 80% of your results.

In Episode 7 of the Authenticity Series, we’re unpacking:

• Why your frontend (what people see) might be misaligned with your backend (what actually built your brand)

• The sneaky way high-level women start performing again at new levels of growth

• Why your desire to evolve is valid—but faking it isn’t the path

• How to refine your identity instead of abandoning it

• How staying rooted in your authentic expression creates scalable, sustainable success

You don’t need to become someone else to get to your next level.

You need to become more of you.

Resource Links:

⁠Apply for Soft x Savage Mastermind⁠ — My 12-month mastermind for those ready to build a legacy

⁠DM “Messaging” on Instagram⁠ — For direct access to details and bonuses

⁠Laura’s Amazon Favorites⁠ — My daily essentials for soft, savage leadership

Connect with Laura:

Instagram: ⁠@itslaurapatriciamartin⁠

YouTube: ⁠@softxsavage⁠

⁠

Love the episode? Subscribe, rate, and review to help more feminine leaders and online coaches scale to 6-figures—with brands that actually lead the market

You don’t need a brand overhaul, a rebrand, or a 17-step content plan to make more money.
You need alignment, embodiment, and a message that actually moves.

In Episode 6 of the Authenticity Series, we’re breaking down the real reason your content hasn’t translated to cash—and what shifts will unlock your most profitable, ease-filled season yet.

Inside this episode:

• Why now is the moment to activate your next income level (not wait until Q4 panic hits)

• The #1 content shift that builds trust and converts high-ticket offers

• How to create from alignment, not burnout—so your message sells while you rest

• What it really looks like to monetize your story, voice, and presence

• How to set up the rest of 2025 for overflow without overworking

This isn’t about hustling harder.
It’s about finally getting paid for who you are, not just what you do.

If you’re ready to lead your space, raise your rates, and attract more aligned, ready-to-buy clients—this is your mid-year wake-up call.

Resource Links:

⁠Apply for Soft x Savage Mastermind⁠ — My 12-month mastermind for those ready to build a legacy

⁠DM “Messaging” on Instagram⁠ — For direct access to details and bonuses

⁠Laura’s Amazon Favorites⁠ — My daily essentials for soft, savage leadership

Connect with Laura:

Instagram: ⁠@itslaurapatriciamartin⁠

YouTube: ⁠@softxsavage⁠

⁠

Love the episode? Subscribe, rate, and review to help more feminine leaders and online coaches scale to 6-figures—with brands that actually lead the market.

🎙 Listen now on the Soft x Savage Podcast
📲 Share on IG Stories + tag @itslaurapatriciamartin and @softxsavagepodcast for a chance to win this month’s giveaway
💬 DM me “podcast” and I’ll send you the full Authenticity Challenge lineup