Marketing Trends

Solving Real Problems for Real Users With Rebecca Johnston-Gilbert, Head of Marketing Ops, Postman


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What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.

Tune in to learn:

  • Welcome to Marketing Trends (00:00)
  • What Postman is and what Rebecca does there (02:00)
  • Where the Marketing Spark started for Rebecca (03:30)
  • Rebecca's approach to product growth at Postman (04:27)
  • Did Rebecca study product growth models of other companies? (08:44)
  • Marketing to developers (10:55)
  • Strategies for users driving users (16:06)
  • Lessons learned from working with 3 different Founder / developers (17:28)
  • Thoughts on Rebecca's teaching experience (20:33)
  • Rebecca’s strategies to avoid marketing burnout (24:15)
  • How is culture at Postman tied to Rebecca's role? (29:44)
  • Rebecca’s perspective on marketing during a time of growth (32:10)
  • How did Postman's product lead growth skyrocket? (34:16)
  • What are some exciting things that Rebecca is looking forward to? (38:32)
  • About Postman’s innovative approaches to B2B marketing (40:23)

Mentions:

  • Dropbox
  • Run In Postman Button (Postman feature)
  • “The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)
  • Accenture
  • "The Great Marketing Declutter" (report by Accenture)
  • “API-First World” (a Postman Inc. graphic novel)
  • “The Go-Giver” (book by Bob Burg and John David Mann)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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