In this episode of Take-Away with Sam Oches, Sam talks with Pat Conlin, president of Wayback Burgers, a better-burger franchise with roughly 150 locations here in the U.S. Like everyone else in this industry, Wayback Burgers is leaning into its marketing efforts to generate traffic, and it’s found some fun and creative solutions that have engaged its local communities and driven some of its best sales days. Pat joined the podcast to talk about why marketing around things like food holidays has become such a boon for Wayback Burgers and how the company taps into its franchise community to drum up some of its best marketing ideas. 

In this conversation, you’ll find out why:

• If quality can’t be a differentiator, then service must be
• Bogus holidays are low-hanging fruit for your marketing efforts
• Engaging kids in your marketing — and even your R&D — is a win-win
• Guest acquisition is a churn you have to constantly work on 
• The smallest marketing touches can make a big difference

Have feedback or ideas for Take-Away? Email Sam at [email protected].