BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths

In this bonus episode, I’m sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend.

Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August.

We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners still hold themselves back when it comes to pricing.

We cover:

• Why now is exactly the right time to review your pricing

• How confidence, mindset, and value perception all play a role

• Why product and service-based businesses alike need to embrace being “the most expensive”

• The real cost of saying yes to discounts (and the thousands you could be leaving on the table)

If you've ever second-guessed your pricing, undercharged for your brilliance, or told yourself “now isn’t the right time to increase my rates”, this episode is a must-listen.

🎧 Tune in now and get a sneak peek at the message Andrew will be delivering live on stage at the conference – and why it might just be the message you need to hear.

🎟️ Ready to be in the room? Grab your ticket at: https://www.socialmediaandmarketing.com.au/conference