Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

January 08 How GenAI Finds Podcasts, The Age of Vodcasts, & More
Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
7 min
January 07 Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More
Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
6 min
January 06 Podcasting's Trust in Sports, Live Tours Continue Growing, & More
Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and new audiences for venues), and Meta beefs up podcast promo capabilities on Threads.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
8 min
January 05 700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More
Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts consumed on TVs in October, and all signal/no noise with music videos.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
10 min
December 19, 2025 Podcasting's Creator Churn Problem, Netflix is Making Deals, & More
Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
12 min
December 18, 2025 Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More
Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the UK in 2025.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
6 min
December 18, 2025 The Inventory and The Scale
Podcasting has a creator churn problem that needs fixing.

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.
10 min
December 17, 2025 The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More
Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
6 min
December 16, 2025 Indie Agencies on Audio, Podcasting's Liquid Content Era, & More
Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
4 min
December 15, 2025 "OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More
Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Storytellers" more and more these days.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
5 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…