This week we are going to dive deep into a topic that has been hot and heavy on a lot of people’s minds and see if we can’t shine a light in a few dark corners and maybe clarify a few things which previously have been murky and hard to understand. This episode isn’t the ultimate statement on this subject – there’s certainly plenty more to say after this – but my hope is that this will help anyone, liberal or conservative, blue or red, to better understand one of the most influential and powerful forces in our world today.
To what am I referring? The media. Can’t live with ’em, can’t kill ’em. So what are we gonna do?
There’s a lot of talk about with the media lately. People have all sorts of opinions about what media’s proper role should be or could be, and how we get from here to there. As you know I like to do, I thought it would be a good idea to tackle this head on by going back and looking at where the whole idea of the media and a free press come from, how it developed over the centuries and how people answered these questions at different times and places. Knowing history isn’t worth very much if we don’t try to learn something from it and in this case, there are some amazing and even unbelievable facts about the media which you should know.
First off, what exactly is media? In simplest possible terms, media is a form of communication. It is important to understand that in some ways, media is the exact opposite of biologically evolved human communication. That may sound pretty strange, but stick with me on this.
The biologically evolved mode of human communication is speech, amplified and accentuated by tone of voice, facial expressions, and body language. It emerged when humans lived in small collectives of hunter-gatherers. Exactly how small were those collectives? Archeological digs and studies of indigenous peoples suggest relatively small groups of less than a hundred, what most of us would think of as small tribes. Studies of great apes seem to concur. Common chimpanzees live in groups of anywhere between 15 to 150 individuals. Groups of bonobos (or what used to be called pygmy chimps) have been known to split after their headcount exceeded 100. So it’s a pretty good guess that early human tribes would max out at around 100 to 150 people. If you think about that many people trying to get along without a stable and well developed form of verbal communication, it makes even more sense.
So what kind of communication would evolve in this setting? Two things seem pertinent.
First, human communication is interactive. We routinely offer feedback, if only to acknowledge understanding or signal agreement. In fact, this is notably different from common chimps, who don’t watch each other’s facial expressions and actually interpret a direct stare as a form of aggression.
Second, human communication “in the wild” tends to happen on a one-to-one basis; sometimes, it’s one-to-few, but the few is still few enough to maintain a degree of interactivity. Now this is interesting because it suggests that early humans didn’t really have much use for communicating to very large groups of people at one time. There were no military generals assembling the troops, no political rallies or even religious sermons being given back then, much less large public speeches where one person would address hundreds or thousands of individuals in order to relay commands or instructions; there simply weren’t that many people in any one place at one time.
All of that changed with the advent of agriculture, polities, and writing.
Yes, I just said polities, which is not exactly the same thing as politics but it’s kind of related. This was a word that I’d never heard before I was working on this podcast and because I like to project,