These days, it seems Taylor Swift is everywhere. Social scientist Dr. Pamela Rutledge shares the psychology of why we can't seem to look away from the singer's every move. Then, Dr. Leslie Rasmussen, a PR expert and a "Swiftie" herself, gives her take on whether the romance with Travis Kelce is real or for PR.

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Dr. Rutledge's "Digital Brains & Behavior" newsletter

Dr. Rasmussen's research on parasocial interaction