What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?

In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy.

From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across continents.

We cover:

• Why Adobe’s Women’s FA Cup sponsorship is about more than just brand awareness

• How Adobe stays ahead in a hyper-competitive, AI-driven landscape

• What vulnerable leadership looks like in a high-performance global team

Tune in for a thoughtful look at how marketing can inspire, connect, and lead - even at scale.