Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and the looming legal settlement that could transform college athletics forever. She argues that the men’s playbook isn’t the way forward for pro women’s leagues and breaks down how culture is key to any winning strategy—from the locker room to the C-suite.

You can find Sarah’s new book Runs in the Family here.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

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