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Justin shares his entrepreneurial journey from math teacher to software sales professional to exterior cleaning business owner, revealing how a layoff turned his side hustle into a full-time venture.

• Started with just $4,000 investment and his wife's blessing to "go fail"
• Prioritized education by traveling to learn from industry veterans rather than figuring it out alone
• Discovered algae on roofs is a living organism eating away at shingles, requiring cleaning every 5-7 years
• Partnered with insurance companies who were looking to reduce their risk from unmaintained properties
• Built a custom pump system capable of cleaning 4-5 story buildings from the ground without ladders
• Broke his arm in a ladder accident, forcing him to hire and train others—accelerating business growth
• Doubled business in year two through networking, particularly through BNI membership
• Now considering vertical integration by acquiring a chemical distribution dealership
• Exploring development of a direct-to-consumer product to help homeowners properly clean exteriors

If you're facing algae streaks on your roof or need exterior cleaning services in the Atlanta area, reach out to Justin at myexteriorcleaner.com or find them on Instagram and LinkedIn.

#myexteriorcleaner
#heretohelp

linkedin.com/in/justin-reames

myexteriorcleaner.com

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From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.