Paul Belessis, Growth Marketing Manager at ServiceTitan, joins the show to share essential Spring marketing tactics for contractors transitioning out of shoulder season. Paul discusses the critical importance of a proactive maintenance strategy to build a solid pipeline for the summer months. He breaks down how to leverage Marketing Pro for cost-effective, multi-channel campaigns, starting with low-cost emails and layering in text messages, Meta ads, and direct mail. Learn about upcoming innovations like AI outbound agents, the power of neighborhood-specific targeting, and how to use the “rule of seven” to ensure your message resonates with customers during the spring thaw.

Join us as we discuss: 

• [1:28] Building up a maintenance marketing strategy for the Spring season

• [7:40] Best practices for implementing omnichannel marketing with Marketing Pro

• [14:59] Converting maintenance visits into future sales opportunities
  

Check out these resources we mentioned during the podcast:

• Marketing Pro

• Scheduling Pro

• Follow Paul on Instagram, TikTok, or YouTube!
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

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