Mastering Modern Selling

SS 2.0 - #60: Social Selling from the Heart Part 2 with Larry Levine


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In this episode we engage in a stimulating conversation with our special guest, Larry Levine, where we continue to explore what it means to "sell from the heart".  Larry brings forth pearls of wisdom from his study of Napoleon Hill's teachings and gives us a sneak peek into his upcoming book. We unpack the significant difference between being a sales professional vs. a sales rep, and why this distinction matters more than you think.

As we journey further into the world of sales, Larry helps us understand the importance of authenticity and emotional intelligence in sales. Through his insights, we challenge the transactional view of sales and advocate for a more human approach. In the digital age, how we present ourselves - in person, over the phone, or through virtual platforms - can make or break our credibility. Embracing this truth, we emphasize the need for integrating EQ into our sales strategy. 

Taking inspiration from our successful journey of transforming our book, Selling from the Heart, into a thriving business, we explore the indispensable role of trust in sales. We share our potent trust formula, which involves nurturing genuine relationships, offering meaningful value, and inspiring with disciplined habits. We also discuss how discipline plays a crucial role in implementing these practices. As we wrap up, we emphasize the value of conversations in social selling and the power they hold in building deeper relationships. The evolution of B2B sales is here, and it requires a fresh, human-centric approach.  

Don't miss out—your next big idea could be just one episode away!

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Mastering Modern SellingBy Tom Burton, Brandon Lee, Carson V Heady

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