Mastering Modern Selling

SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024


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In this episode we journey through the past year's B2B sales landscape, discussing the triumphs and obstacles we faced.   With the buyer-centric approach taking center stage, trust-building has become more important than ever.  

The conversation flows from the tactical use of LinkedIn right into the relevance of quality over quantity in our social media engagements. 

As we gear up for the future, the specter of AI in sales looms large, both intimidating and promising. We demystify the integration of AI, discussing tools that make it approachable, much like AOL once did for the internet and anticipate an era where AI is as routine in business as cloud technology is today.  Join us for this episode full of insights and anecdotes, and don't forget to connect for a deep dive into exclusive social selling resources at socialselling20.com. 

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

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Mastering Modern SellingBy Tom Burton, Brandon Lee, Carson V Heady

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