Mastering Modern Selling

SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital Marketing


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Ever wondered why traditional cold outreach no longer gives desired results? Discover how capturing your audience's attention has drastically changed in today's digital age, as we move from not just capturing demand but creating it. With only 3-5% of ideal prospects actively looking to buy, we share innovative ways of getting in front of prospects early in their buying cycle, even before they're ready to make a purchase. 

Turning your social media platforms from just a networking site to a powerful tool for amplifying your content and building brand awareness is no easy feat. Listen in as we discuss leveraging social media platforms like Facebook, Instagram, and TikTok to reach more prospects than ever before. We also explore the use of tools like Restream and Buzzsprout to create efficient, engaging content that can be shared across these channels. We shed light on the critical role of personal branding in social selling and how thought leadership can control or influence your reputation in the market.

Prepping for an event? We've got you covered! Unearth the secrets of maximizing event ROI through strategic pre-show planning, creating an engaging presence, and boosting your brand's reputation. Furthermore, we chat about the power of having the senior leadership active on LinkedIn, and how live events can accelerate business results. Get ready to dominate the digital space with your personal brand, thought leadership, and content. So, tune in, take notes, and revolutionize your B2B sales strategy!

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

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Mastering Modern SellingBy Tom Burton, Brandon Lee, Carson V Heady

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