Let's talk about something so many stagers quietly struggle with: figuring out how to stand out in a sea of gorgeous rooms and beautifully staged homes. If you've ever caught yourself scrolling and thinking, "We're all posting pretty pictures… so how am I supposed to be different?" this is your "guide to"

I'm sitting down with Heather of Social Savvy Stager today. Heather ran her own staging business for over a decade, doing all the installs, presentations, and wearing the marketing hat long before it had a name. Along the way, she realized something many of us feel but don't say out loud: our industry teaches us how to stage beautifully, but not how to talk about our work in a way that connects, converts, and brings in the clients we want. That realization became the heart of the work she's doing today.

Heather shares her thoughtful, step-by-step approach to branding and helps you uncover what makes you you in a market that often tries to flatten everyone into the same box. We also get into her Connect and Convert content framework, detailing the four types of posts every stager needs in order to move beyond pretty pictures and into real results.

If you're ready to get out of the price-shopping trap to build a brand that feels authentic and different, this episode is going to feel like a deep breath.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why pretty visuals aren't enough and what actually creates a brand that converts
• How to uncover your differentiators even if you're brand new.
• Why most stagers get stuck in growth content and what types of posts you must add in
• The biggest messaging mistakes Heather sees and how to avoid being commoditized by the market

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow Heather on Instagram: www.instagram.com/socialsavvystager
• Download the Free Starter Kit: 5-day content plan + templates
• Heather's Website: www.socialsavvystagers.com/

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible