How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.

Tune in to learn:

• About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00) 
• About what it’s like to have a global marketing directive at iCIMS (18:30) 
• About the importance of experimentation in marketing (23:10)

Mentions:

• “Freakonomics”  by Steven D. Levitt and Stephen J. Dubner
• “Women's History Month | An Interview with iCIMS CMO, Susan Vitale”

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