Startup To Scale

Having a Social Media presence for your brand is a given for businesses today, but how do you actually build a strategy that provides value to your brand? I talk with so many founds who spend hours a week sharing photos and posting reels, just to feel like it’s not actually doing anything meaningful.

So today I’ve invited on Elle de Freitas, founder and CEO of Wonderkind to discuss How to begin building your social media strategy as a small brand.

Learn more about Wonderkind.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

My guest today is David Delcourt, founder of Grown As* Foods and Seed Ranch Flavor Co. If you’re on Linkedin, you’ve likely seen David on your feed in a bright yellow jump suit talking about his plant-based Mac and Cheese. We break down how David built a profitable brand and is raising an equity crowdfunding round to fund the next phase of the business.

 If you're interested in supporting his venture and being a part of this exciting journey, check out the crowdfunding campaign.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Today’s guest is Jasmine Neveles, co-founder and CEO of Uncharted Coffee, a Black-woman-owned ethical coffee roaster with rare and limited-edition coffee bean drops produced by multi-generational coffee farmers across the globe.

Starting as a way of connecting with their ancestral roots and mother – Jasmine learned more about the disparities amongst coffee farming communities and the negative impacts of the primarily white-dominated industry. To reclaim the BIPOC narrative around coffee, Uncharted was founded and now produces ethically sourced and single-origin beans that are environmentally sound with a 1% promise for the planet, farmer equity, and transparency.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Let’s be honest, most businesses will fail and every business will go through challenging times. How do you maintain resiliency through your entrepreneurial journey?

Just because your business fails, doesn’t make you a failure.

I’m joined by Keith Kohler and Kristoffer Quiaoit as we each share our story of shutting down a business and reinventing ourselves afterward.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The Holidays are quickly approaching, and you’ve definitely seen the specific holiday displays in store from Halloween to Thanksgiving, Hanukkah to Christmas.

But should you participate in these in-store merchandising displays as an emerging brand? I’ve invited on George Tzafis, who works with emerging brands at Trax to discuss how to build a holiday merchandising plan.

We discuss:

• Which holiday merchandising tactics perform best?
• Is it too late to plan for holiday merchandising?
• What are the top holiday buying events, and for what types of products?
• Should brands invest in custom packaging, custom displays, or both?
• What is necessary to support the rollout of displays? Should you rely on retailers or do it with yourself or any outsourced team?

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Join us in this insightful podcast as we dive into the world of data-driven decision-making in the retail industry. Discover how emerging CPG brands can leverage data not just to measure success but to inform and drive growth strategies.

Learn from experts like Patrick Dougherty from Nielsen IQ as we explore the importance of understanding market dynamics, measuring incrementality, setting meaningful benchmarks, and integrating data across the organization. Whether you're a small CPG brand or an industry enthusiast, this podcast will equip you with the knowledge you need to navigate the competitive retail landscape successfully.

Get Free Data Access

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

We all know that getting on shelf is hard, but selling off the shelf is even harder.

On this episode I’m joined by Andy Segal, Senior Sales Manager at Honey Mama’s to share how he manages sales and promotions.

He breaks down how he creates a strategy for the year using tools like Promomash and Crisp, and then uses them to evaluate the success of the various promotions.

If you need help managing sales strategy, trade spend and deductions, try Promomash and Crisp yourself. Foodbevy members get a free 30 day trial of both tools.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Building a CPG brand is like playing a game of which came first, the chicken or the egg. You need inventory to feel confident making sales, but you need sales to have the money to pay for inventory. This is especially true with products that have a short shelf life. What’s the answer? Utilizing proper forecasting tools to know how much product you should make.

I’ve invited on Ian Leaman, co-founder and CEO of Pantry AI to discuss how to improve your forecasting.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In our recent webinar with JPG Resources, we delved into the fascinating journey of product development, where we explored the process of transforming your cherished recipe formulations from the cozy confines of your kitchen and benchtop to a grand production scale. We dived deep into key topics, including:

• the critical aspects of shelf stability
• crucial task of selecting the right manufacturer
• invaluable insights on approaching manufacturers such as ingredient quality, process adaptation, simplicity, focus, and cost management

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Aaron Luo, CEO and co-founder of the new DTC Spanish charcuterie brand, Mercado Famous. Aaron was born in China, but raised in Madrid, where he grew up eating a blend of Spanish cuisine incorporating Chinese ingredients. He’s also the co-founder of Caraa, a fashion apparel brand.

This episode we discuss building a DTC CPG brand, focusing on long-term growth, and digital advertising.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.