Startup To Scale

Growing in retail means managing orders in multiple formats. Email, EDI, it can get overwhelming. Join me for a conversation with Ian Leaman, founder of Pantry as we breakdown some of the common challenges founders face and how proper order management, forecasting, and AI can overcome them.

Learn more about Pantry here: Pantry.ai

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.

Learn More:

Jeff Grogg Linkedin
Link to: JPG Resources Talent

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 The foodservice channel is one of my favorite channels for CPG Brands, but it’s gone through some change over the past few years. I’ve invited on Kristi McGill VP of Sales at Rooted Food Sales to talk through foodservice trends for 2024 and how to build a strategy for your brand. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.

Learn More:

Jeff Grogg Linkedin
Link to: JPG Resources Talent

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Amazon is an amazing platform for CPG brands to reach your customers where they want to buy. As a seller, there are a ton of tools on Amazon, and you may be wondering what are the most impactful ones to grow your sales.

There’s a lot of talk recently about Premium A+ Content, and the impact it can make for you. I’ve invited on Daniela Bolzmann, founder of Mindful Goods for this episode, as she and her team help brands create high performing Amazon listings.

Listen to learn how A+ content can increase your sales 300% and how to unlock it.

Get 10% off Mindful Goods created Amazon Listings. Use coupon code FOODBEVY at Mindfulgoods.co

Guide for how to Unlock Premium A+

https://mindfulgoods.co/brand-story-magic

Guide for Designing Premium A+

https://paper.dropbox.com/doc/Premium-A-Training-Modules-by-MindfulGoods.co--CIOPnvvq7zpFCj5lS~4OrW6NAQ-EvoG9MRtc3CpsClELCsbD

Data we see when brands upgrade to Premium A+

https://mindfulgoods.co/premium-aplus-data

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Fundraising for CPG brands in this environment is extremely challenging, especially for emerging brands. My guest today, Jimmy Semrick is the founder of Brella and has managed to raise $650 thousand dollars in the past 2 years and is using that money to expand distribution with MolsonCoors + Anheuser-Busch while extending their manufacturing space.

Listen to learn how he built investor relationships and what stood out about his business to close the deal.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does it take to build a successful CPG business in 2024? In this episode I invite on a panel to talk through industry trends, founder survival, and finding the support you need to grow your business.

My guests are:

- Christine Couvelier
- Sachi Kittur
- Tricia Ryan

From foodbizmentoring.com

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:

• Driving Trial and Discovery
• Velocity and increasing sell through
• Key sales boosts at launch and for category reviews
• Increasing volume to move inventory

Visit Pear Commerce
Link to Previous Podcast Episode

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.

Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.

*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14-day free trial along with a 20% discount! 🌟

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As CPG founders, we spend a lot of our days reacting to the world around us and not enough time strategizing and planning for the future. It can leave you feeling unbalanced and constantly behind. One of the best things you can strategize is your sales and inventory planning, so that everyone on your team can be on the same page.

Today I’ve invited on Yuval Selik, CEO of Promomash to talk about how to planning process so you can make more informed decisions.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.