Startup To Scale

By FoodbevyBusiness Entrepreneurship

Startup To Scale episodes

September 08, 2023 137. Creating a Content and Social Media Strategy for your CPG Brand
How do you determine your marketing budget and how do you find a way to stretch those dollars when in comes to content and social media? I’ve invited on Emily Teater, founder of Set Creative Studios who works with emerging CPG brands to create content and run their social media and e-mail campaigns.
Learn more about Emily Teater and Set Creative Studios
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
19 min
September 04, 2023 136. Micro-Influencers to Grow Your CPG Brand
We all hear that working with influencers can be beneficial for your brand, but I find most founders are highly underutilizing the opportunity.
So how can you do better? I invited on Esther Kim, founder of Maven Reach to talk through how you can better leverage influencers for your brand.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
23 min
August 28, 2023 135. Building a Beverage Brand with Bawi
Building a beverage brand comes with its unique challenges. I sit down with Victor and Jordan, co-founders of Bawi to learn how they’ve navigated their journey. Bawi takes a modern twist on agua frescas by creating a health-conscious and bubbly version of the classic Mexican beverage.
Learn how they started in farmers markets to now launching in Sprouts.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
19 min
August 23, 2023 134. Align Your Vision and Sales Strategy
Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend to and that takes away your energy. Join me for a conversation with Caroline Grace, a retail strategist for Emerging CPG Brands | Founder & CEO of Product & Prosper.
We discuss how to create a clear vision for the way you want to design your journey as a founder, the key foundational steps you need to build as a business, and creating a sales channel strategy that aligns with that. There’s lots of amazing content in this episode, so let’s dive in.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
21 min
August 21, 2023 133. Core Financial Metrics as a CPG Business
Do you know how your business is performing? If you aren’t crystal clear, then it’s time to learn how to review your finances to make sure you’re on track to hit your goals.
Join me as I discuss how to review your business finances with Alice Zhang, CEO of MyPocket CFO, a platform that helps you achieve financial independence through automated bookkeeping, simplified planning & analysis, and access to cash & capital.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
20 min
August 16, 2023132. Overcoming Retail Challenges
The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:

Post pandemic assortments and what they mean for small brands.
Forced trial…or discovery. How supply shortages for the big guys benefits small brands.
Knowing your consumer and their worth to the retailer gets your foot in the door.
Proving that you’re bringing incremental sales to the category.
Get Free Data Access
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
23 min
August 14, 2023 131. Top Accounting Mistakes for CPG Companies
Good accounting will reveal the fundamentals of your business performance and show the good and bad. But great bookkeeping can be challenging for inventory based businesses.
Join me for a conversation with Mike Pignatelli, Co-Founder of Unloop Accounting as we break down the top accounting mistakes CPG Companies make and how to solve for them.
Solve your accounting needs with Unloop, starting at just $299/month. Start Here
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
18 min
August 09, 2023 130. Building a Meat Alternative Brand
On today’s episode I talk with RollinGreens’ CEO and co-founder, Lindsey Cunningham. She started RollinGreens in a food truck in Boulder, CO, and launched a CPG product that’s now expanded into Sprouts’ Innovation Centers and into over 2,600 Walmart's so valuable. Now 12.5 years into their journey, Lindsey shares her key points for building a successful CPG brand.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
18 min
August 07, 2023 129. Building Sanzo, The First Asian-Inspired Sparkling Water Brand
Sanzo has experienced skyrocketing growth over the past 4 years building the first Asian-Inspired sparkling water brand. I sit down with founder Sandro Roco to discuss what led to starting the brand and how he’s navigated their fast growth.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
21 min
August 03, 2023 128. Leverage Equity Crowd Funding to Attract Angel Investors
We all know that raising your first few fundraising rounds can be incredibly challenging, with many investors wanting to see elusive “proof of success” before they invest large sums of money. One way to lower the cost of investment and show interest in your business is through an equity crowd funding campaign.

But here’s the magic, you don’t need to only raise from “consumers”, you can create a campaign to raise smaller checks from angel investors, who instead of having to contribute $50,000, can contribute $5,000. It lower’s their initial risk threshold, while allowing them to experience working with you before writing a larger check.

Join me as I talk to David Cisneros, founder of Origo Brands about how he’s leveraging this approach to fundraise and how you can do it too.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
15 min