Startup To Scale

Building a profitable business is possible for CPG brands, but it takes focus to get there. Join me and Keith Kohler for a conversation on how to achieve profitability and build a sustainable business in the process.

We’ll be breaking down:

• Why profitability needs to be a clear go to reach it.
• How to analyze your P&L statement.
• Cash requirements and debt options for profitable brands.
• and more.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Did you know that most retailers start planning for the holidays now? That means planning out displays, promotions, and brand features, all while most of us are still sweating under the summer heat. As founders, we usually find ourselves reacting to our business week by week, but it can cause us to miss out on opportunities because we don’t plan far enough out.

I sat down with Sari Kimbell from Food Business Success on her podcast to discuss what you need to think about with retail and E-commerce planning for the holidays.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.

Trent has helped launch dozens of brands into the market and leads a team of high-impact merchandisers. We discuss what it takes to be successful and how you can stand out.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots.

On this episode, Aaron and I discuss the challenge CPG brands have reaching profitability and specific steps Aaron did at Brass Roots to reach that point.

• Begin with profitability in mind
• Review your products and channels to find unprofitable product lines and cut them.
• Review your business structure, how you’re manufacturing and the SG&A

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Building a beverage brand is one of the toughest categories in CPG. The order MOQs are high, competition is fierce, and the heavy product makes DTC challenging. So how do you succeed? I invited Noah Wunsch, founder of Ruby Sparkling Hibiscus to share how he approaches building the brand, which involves an extensive field marketing plan executing 15-30 demos across the country each week. These in person events are an integral part of the brand’s research, development, and evolution.

Listen in to learn Noah’s formula to building a great ground game and getting liquid to lips.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Margarita Womack is the founder of Mas Panadas, a line of frozen empanadas. She built her business to profitability by self-manufacturing and creating a private label line, while supporting immigrant hispanic women. Learn how she managed to do it all and what’s next for the company.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Search is still one of the primary ways customers learn about your brand. Are you doing everything you can to be found? Search Engine Optimization (SEO) is the practice of making your website content easily discoverable on search engines like Google and Bing, so customers can find you.

The reality is that most founders don't have a strong SEO strategy and leave it as an afterthought. Join me for a conversation with Roger Bautista, a BigCommerce growth coach who trains merchants on how to sell successfully online.

We will discuss what you can do to build a strong SEO strategy including:

• What is SEO and why it’s important
• Understanding who your users are and how to create Keywords and phrases matching what your customers are looking for.
• How to implement an SEO strategy on site

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Consumers have sifted from buying food D2C back to retail, but many are still buying through platforms like Instacart.

This episode I talk with Kevin Gawronski, of Gawronski Food and Beverage to get an overview of Instacart advertising and the opportunity. We discuss:

• Instacart advertising tools, which ones are most effective
• How to know if Instacart is right for your brand.
• Optimizing your product listings
• Ad credits $$$ for women and minority founders.

Want to drive sales through Instacart for your brand? Reach out to Kevin, and he’s happy to get you setup. [email protected]

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 Learn why working with regional distributors may be a better path for your business. I talk with Sid from Wild Bay about how his kombucha company started self distributing and now distributes for other brands. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Everyone’s talking about UGC content, but how can you really implement it for your brand? Join me as I talk with my guest Anna from No Revisions and break down

• The different types of content.
• How to create it.
• The cost of working with creators.
• Best practices for utilizing UGC content.

Show Notes:

Norevisions.co and use code FOODBEVY for 20% off

https://www.kalecard.com/

Anna’s favorite places for finding and working with UGC creators:

• https://www.usetwirl.com
• https://insense.pro
• https://stackinfluence.com
• https://minisocial.com
• https://pearpop.com
• https://www.aspire.io/
• https://www.storyclash.com

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.