Startup To Scale

True Scoops is an innovative, premium ice cream mix company helping to bring the joy of making ice cream at home without the use of an ice cream maker. Founded by Shelly Marshall and Kelly Williamson who met at Penn State University’s “Ice Cream School”. On this episode we discuss the challenges of launching ice cream outside the ice cream aisle, how to succeed with merchandising, and their new Kickstarter launch. 

Learn more: https://www.kickstarter.com/projects/maketruescoops/true-scoops-ice-cream-mixstarter

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Financing a new food and beverage business is a huge hurdle, especially when investing in growth. After being a bootstrapped small business with a local fan base and distribution for a couple of years, Arik Markus, Founder of Herbn’ Pantry picked up the largest account he could have imagined- Fred Meyer. The PO came in for 4 pallets of his sauces, a pallet of each, a total of over 11,000 bottles and 30 day delivery terms.

Arik turned to James and the Aion Financial team to fund that order collateralized by the PO. This funding allowed Arik to launch with Fred Meyer while only taking on a reasonable interest rate.

Learn more about Herbn’ Pantry Here

Learn more about Aion Financial Here

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Daniel launched Dan the Baking Man, a plant-based baked goods company with his broth. Their goal is to create great tasting gluten-free and vegan sweets, starting with their cookies. Learn about how they got started and how the journey is going.

Learn more: danthebakingman.com

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Conversations around finance are often stuck in budgets and forecasts, leaving out the most important part: our relationship with money. We all have limiting believes that are holding us back from fully engaging with our finances and this episode breaks them down.

All of us have deep seeded emotions from childhood that shape our relationship with money.

Listen to my conversation with Keith Kohler, the Financing Man to uncover how the limiting stories you tell yourself might be holding you back.

Keith is offering every founder in our community a free 30min financing strategy call to set your business up for the next 3 years. Just visit: http://www.yourfinancingreview.com/

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Most brands aren’t investing in merchandising and they’re losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything from making sure your product is actually on shelf to setting up out of aisle displays.

Join me as I talk with Georgios Tzafis, VP of sales specializing in Emerging Brands at Trax Retail.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. I’m partnering with Aaron as he’s a friend and fellow food founder who’s in the trenches everyday.

For today’s episode, we’re going to turn the mic on Aaron as his Shark Tank Pitch recently aired and I have a ton of questions for him.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Tax season is here, and for businesses, most of our taxes are due very soon. Do you have any questions as you prepare to file? Whether you work with an accountant or file taxes yourself, this episode is for you. I put together a panel of finance experts to discuss common accounting mistakes. We discuss:

• The biggest accounting mistakes CPG brands make.
• The R&D Tax Credit and how it applies to CPG Brands.
• When to hire a salaried employee vs. an independent contractor.

Panelists:

Eric Sonsino, CPA - myPocketCFO

Jarrett Warner, CPA - Sensiba San Filippo

Austen Legler - TaxTaker

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Welcome to episode 100 of the Startup to Scale Podcast! I can’t believe that we’re here… 99 interviews later. Today, I want to share my gratitude that you chose to join me on this journey of building a thriving Food and Beverage Ecosystem.

On today’s episode, I want to share my personal reflections on the state of the food and beverage industry.

There are 3 major themes that have stood out.

1. The food and beverage community is extremely positive and supportive of small businesses, and there are so many great relationships that have turned into friendships.
2. It’s incredibly easy to start a food and beverage company, but extremely difficult to find product market fit and a critical momentum that propels your business forward.
3. Now is a time of great opportunity.

So let’s dive into each

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What’s it like to bootstrap a food business for 10 years? Sarah Lanphier launched Nuts about Granola in 2008 and embarked on the wild ride of entrepreneurship. She built her own brand and sold to top retailers like Costco, Self-manufactured and built a private label business, and ultimately left the business.

We discuss her journey and her top lessons learned.

• Sarah posted about rebranding. https://drivnfoodbeverageagency.com/i-must-be-nuts

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Distributor chargebacks collectively cost brands millions of dollars per year. Most of these are in the distributor agreement, but many of them are erroneously charged to brands, and it’s up to them to contest it.

When I ran my brand TeaSquares, in 2019 we invoiced KeHE for $32,000 worth of product at our wholesale cost. After all the deductions and fees, we were paid out $21,000. That’s an $11,000 difference, with $8,400 of those fees because of a poor retailer relationship.

Today’s conversation is all about pulling the vail back on deductions and how you can effectively manage them. To help me with this conversation, I’ve invited on Yuval Selik, founder of Promomash.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.