Startup To Scale

Brands are more visible now than ever and consumers expect you to be visible everywhere - online, in store, on TikTok, and beyond. The strongest brands have a strong point of view, and that resonates in their storytelling and design.

Join me as I talk with Mike McVicar, co-founder of Gander a Brand Design agency as we dive deep into how to create a meaningful brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

“The best system is the one that gets used”

I interview Jessi Freitag, Operations Freelancer and host of the Startup CPG podcast. In this episode, Jessi and I discuss the challenges and opportunities of scaling a startup, with a focus on the operational side of things. From co-manufacturer services and full commercialization to managing sales leads and ingredient suppliers, Jessi will provide practical advice and insights on how to stay organized and set your startup up for growth.

Resources Mentioned in the Episode:

Sunsama

Jessifreitag.com

Notion.so

Fiddle.io

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

You don’t know what you don’t know. Starting a business is filled with unknown problems, and it sometimes feels like you’re stumbling through mistake after mistake. But it doesn’t have to feel that way.

Join me as I talk with Bill Skeens, founder of Prairie City Bakery, which successfully sold after 25 years. Bill has been through it all, and joins me to discuss the top 10 lessons he learned from his experience running a CPG business.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does it take to build a profitable business? I sit down with Kyle Koehler, Co-Founder of Wildway to find out. Wildway is now 10 years into their business and became profitable after their 5th year in business. I talk with Kyle about what it's like to run a company without raising capital, self-manufacturing, and growing using debt financing.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Zach and Delisa Harper created Funky Mello, a line of plant-based marshmallow creams. Join me as Zach and I discuss their founding story, building a company with your spouse, and launching in Sprouts.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

This episode is going to be a little different from my standard podcast format. Today, I want to talk about how to optimize your life going into 2023 so that you can be the best version of yourself possible.  I’m excited because I’ve found the right Work + Life Flow that works for me and prioritizes everything I care about. 

But it wasn’t always this way. As a CPG founder, I used to live every week in chaos. My priorities were out of balance and I was spending countless hours doing things that I didn’t really care about.

Let's break down how you can optimize your life and find Work + Life Flow going into the new year too

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode, I sit down with Monica Watrous, Managing editor of Food Business News and Editor of Food Entrepreneur to discuss food and beverage trends for 2023 . Get a front-row seat to the trends we're expecting and how you can prepare. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Are you looking to breathe some life into your e-mail campaigns? I talk with Emilia from Kaleidocopy about her process for creating a personality-infused email flow, including the importance of researching your ideal customer and using great copywriting to build a relationship with them.

Emilia and I partnered together to audit my GoodFoodBrands.com e-mail flows, and completely re-write two of them. Learn why we made those changes and what you can apply to your brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. In episode 2, Alex Bayer, founder of Genius Juice asks how life changes as an entrepreneur when you become a parent. 

Aaron and I are both parents of young kids and share our perspectives as dads. We discuss:

Having Kids can Make You a Better Founder
Organization and Time Management
Management of Mental, Physical, and Emotional Health

We'd love for you to share your perspective by sharing this episode on Linkedin and providing your comments. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Retaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app.

We'll discuss:

• A customer made their first purchase, now what?
• Getting customers to make the second purchase
• Building customer purchase habits
• How to convert customers to subscribers
• Reorders without a subscription
• Setting the right reorder cadence options
• Making it easy for customers to manage their orders
• How to communicate with customers to encourage and maintain subscription habit

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.