Startup To Scale

More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.

Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.

On today’s show I’d like to welcome two guests to talk about this topic.

Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.

And

Courtnie Alvear-Beceiro who is the head of marketing at Haven’s Kitchen, a line of delicious refrigerated sauces.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Q1 is prime time for BFY brands, are you ready? People are coming out of the holidays looking for healthier habits and it’s the best time to attract new customers and loyalists to your brand. Join me for a conversation with Kevin Gawronski as share specific strategies and tips that you can leverage this time of the year.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Running retail promotions for CPG brands is necessary to moving your product off the shelf, but many brands fear running promotions because they don’t know how to manage them. I’ve invited on Yuval Selik, the founder of Promomash to share insights on how brands can overcome the promotions challenge, and a new partnership that now allows brand to track in-store promotional performance.

Now, brands can track the ROI of each trade spend tactic, from discounts to demos and measure which ones have the highest ROI at each location.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Junita Flowers created her cookie company as a way to help herself and others heal from domestic violence, and is now selling in stores across the country, including Target. Join me for a conversation and learn why she created her company, her decision to self-manufacture with the pros and cons, and how she's planning to scale her enterprise. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Myles created a line of homestyle Mac & Cheese that mirrored the food he ate around the dinner table and bring those flavors to the larger community. Listen to his story from Civil Engineer to Food founder as we discuss the challenges and success along the journey.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What should you do when capital markets dry up?

Aaron and I share 10 concrete strategies and tactics on Problem Solved, a new Startup To Scale Podcast mini-series co-hosted by myself, Jordan Buckner, and Aaron Gailmor, founder of Brass Roots.

In this series, we invite CPG founders to submit questions about the most pressing issues with their businesses. We’ll then share some ideas and perspectives on how to solve those problems.

For our first episode the first question we answer a question by Parker Olson of Forij, “How do I navigate a business environment when capital markets dry up?”

We discuss-

👉 Finding Opportunity in Challenging Times

👉 Leveraging Mentors

👉 How to extend your vendor payment terms to 60+ days

👉 Improving customer retention with e-mail

👉 Optimizing product assortment

👉 Alternative financing sources

And more

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Do you have a good grasp on your business financials? I’ve invited on Brad Ebenhoeh, founder of Accounfully on the show to discuss how to build a strong financial and accounting foundation for your business. We break down the top financial mistakes most CPG brands make and how to fix them.

We discuss:

• Inventory and COGS
• Unit Economics
• Managing Cashflow
• Distributor Chargebacks
• and more…

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Retail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with Marc Santos who works with emerging brands at NielsenIQ to help them create compelling stories using data.

We discuss:

• What data you need for buyer pitches
• How to speak a buyer’s language
• The best ways to source data
• and more

I’ve partnered with NielsenIQ to offer 3 free reports to our listeners so you can get answers to your data questions. Access your free reports here: https://bit.ly/3Eec23r

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Vasa Martinez created Perfy after he developed pre-diabetes (which he's now reversed). He needed to cut carbs and sugar from his diet. The traditional sodas and diet sodas he loved so much did nothing for him nutritionally (and were part of the reason I ended up pre-diabetic), and all of the healthier sodas were for gut health. So he created Perfy, a delicious, low-sugar soda enhanced with nootropics and adaptogens for a happy brain.

In this episode we discuss his:

• R&D process for creating a beverage
• Converting online marketing to online sales
• Using a NFT Doodle character to create a brand mascot
• And more

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Are you looking to build an army of affiliates to support your brand? Most find it nearly impossible to get started because of the amount of work needed upfront. Those who get it right can see amazing sales coming in from their outsourced community of salespeople.

I invited on Kelsey Eyers, founder of Rexxy to discuss how to build an affiliate program.  We talk through the details of her 4-step process: 

• Design (set goals and structure)
• Setup (using the best software
• Launch
• Managing and scaling

This is the episode to listen to if you're looking to build an affiliate program

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.