What are VCs looking for when investing in CPG Brands? I talk with Diana Melencio, partner at XRC Labs on how brands can stand out to VCs, diversity, equity, and inclusion, and how to show your brand can reach $200 million. We also discuss the XRC accelerator program which invests $135k in brands and provides in-kind services.

You can learn more and apply to Cohort 13 here, the deadline is December 12th, 2021. Want to meet the XRC Labs team? You can sign up for office hours here.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Trade show booths can be a polarizing investment for CPG brands. Some find it extremely helpful and others find it a complete flop. Join me for a conversation with Jonathan Wright, Design Director at Coppinger Exhibits to learn how to think strategically about trade shows and how to design your booth to stand out.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Vanessa and her sister Kim created Omsom to celebrate Asian flavors from Asian chefs in an authentic and modern way. “No more diluted dishes, no more cultural compromise.” Join me as I talk with Vanessa about her journey starting Omsom and the lessons learned along the way.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Founders love writing the text for their packaging, website, and branding, but sometimes you’re so deep that the language isn’t resonating with new customers. Join me as Chrissy shares how to build a “sticky” brand so that your copy can be memorable in your customer's mind. 

You want your copy to:

1. Use Clear Language
2. Make Your Customer the Hero of Your Brand
3. Have fun and standout

Learn More about Chrissy's Raw Honey Copy

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

When Erica launched Gr8nola, she had a secret weapon. She worked in Silicon Valley and was able to get her premium granola into tech offices like Google and others. Business was good. When the pandemic hit, everything changed and Erica had to pivot into DTC and Retail, which wasn't as easy as it sounds. Erica had to change her packaging design and messaging to reach a new consumer.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Crickets were all the rage in food a few years ago, and then seemingly dropped off the map. Not so said, Matt Beck. Learn how he founded Hoppy Planet Foods to make Acheta (Cricket) protein more accessible and then acquired EXO Protein to tap into a dedicated customers base. We talk about building a category that requires high education, overcoming an ingredient stigma, and what it looks like to acquire a company.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Karen Green joins to discuss what most food founders don't understand about starting a company, and what they need to do to properly set expectations to succeed. Karen is the founder of Food Mentor and helps dozens of CPG founders start and grow successful businesses.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Alex and his co-founder Denetrias created Avec as a better-for-you cocktail mixer utilizing unique flavors including Yuzu and Lime, and Jalapeño and Blood Orange. Learn about their journey, successes, and mistakes along the way.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Saffi Foods is a line of premium oils and vinegar started by Sascha Dhanjal. Learn how she differentiated her products by selling a premium branded item in the bulk section of grocery stores, how she pivoted during covid, and the difficulties of changing consumer behavior.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.