Startup To Scale

Building a consumer brand in 2022 has fundamentally changed. Brands are looking for more than good taste (although that's still the most important attribute). Consumers are looking for authentic brands that represent their values, and bring some fun and entertainment along the way.

Join me for a conversation with David Howitt, Founder of Meriwether Group as we discuss how to build a successful brand in 2022.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

If you've been on Linkedin, I'm sure you've seen Parker Olson's daily posts sharing his journey building Forij. The content is fun, exciting, and raw, as he showcases the highs of landing new accounts, to the lows of having his van break down in the middle of nowhere and having to sleep at a rest stop.  Join me for a fun conversation as we discuss why he decided to publically showcase his daily journey and how it's benefited the company.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

This is episode 3 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO.  Today we’re discussing working capital and cashflow for CPG brands including:

• Cash conversion cycle
• How to track and finance your working capital
• Cashflow forecasting
• Cash runway forecasting

myPocketCFO helps founders to take care of all the above. E-mail [email protected] to:

1. Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month
2. Receive their working capital financing option list and fundraising checklist

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

This is episode 2 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO.  Today we’re discussing common CPG accounting mistakes including:

• Incorrectly adding inventory as an expense
• Distributor Chargebacks
• Amazon sales
• Shopify Sales

myPocketCFO helps founders to take care of all the above. E-mail [email protected] to:

1. Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month
2. Receive their working capital financing option list and fundraising checklist

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

This is the first episode in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO.  We're discussing capital raising and financing for CPG brands including:

• Overall Strategy (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)
• Pros and cons of each approach (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)
• Getting your Balance sheet and P&L ready for fundraising
• How to tell your company story through numbers

myPocketCFO helps founders to take care of all the above. E-mail [email protected] to:

1. Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month
2. Receive their working capital financing option list and fundraising checklist

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Are you a fan of hummus?  Amy and her sisters started Soom Foods to bring the world's best tahini (a key ingredient in hummus) to you. Join me for a conversation as we discuss what it's like building a family business, how they go their start in foodservice working with top chefs, and navigating changing consumer behaviors during the pandemic.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Building a business takes time.  For Jeff Wiguna at Kuju Coffee, it took 6 years to break even.  That was after years of investing in a vertically integrated manufacturing process and building their customer base. Join me for a conversation on how building a financially sustainable company is now giving him more options to grow the business during this next phase.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.

We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision.

If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide: https://www.foodbevy.com/how-to-manufacture-your-beverage-product/

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real.

Join me as I talk with David Lemley, President of Retail Voodoo as we discuss how to build a brand that stands for something, and why that's central to creating customer loyalty.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler's  smart sampling program to:

• Get 1000s of new customer product trial
• Create a target customer profile based on demographics
• Tweak product flavors and taste based on reports
• Leverage sampling data in retailer pitches
• Drive trial when launching new distribution

Learn more about working with Sampler Here: sampler.io

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.