Startup To Scale

Startup To Scale

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Startup To Scale episodes

  • 47. Increase Sales 40% with Good Branding, with Fred Hart

    Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director and Partner at Interact Brands, arguably one of the best branding agencies in the CPG world right now, having designed for Koia, Fat Snax, Califlour, and more.

    This episode is filled with insanely valuable info, so check it out.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    22 min
  • 46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor

    Almost every product on the market today is leading with a health claim, but what happens when you lead with "Not Healthy, Just Delicious"? Let's find out on today's episode with Sam Tichnor, founder of FFUPs. What are FFUPs? It's a line of crunchy puffed snacks that are designed for the couch potatoes at home.

    Sam has a rich background working in Brand Innovation at Harry's (the DTC razor company) and took that consumer research experience and launched a brand all around taste and flavor. We dive into his process and what makes the brand stand out.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    24 min
  • 45. Building a Sustainable E-Commerce Brand with Bon Bon Bon

    This is such a fun episode. I sit down with Ale Rodriguez, Head of Marketing for Bon Bon Bon, a chocolate confection company based in Detroit. During this episode, we discuss building a sustainable E-commerce brand, from packaging to people. We also discuss the tools you need to build a high-functioning e-commerce site.

    This episode is in partnership with BigCommerce, a leading e-commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. Learn more about how BigCommerce supports food and beverage businesses here: https://bigcommerce.com/dm/foodbevy

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    23 min
  • 44. How to Overcome the Biggest Obstacle in Your Business: YOU

    Building a business is challenging, accelerate your success with seven mindset shifts.  We’ll be talking about the mental side of being a founder, and how to overcome the common challenges that every founder goes through. Join me as I talk with Sari Kimbell, Business Coach for Food Founders.

    This webinar is for you if you ever feel stressed, overwhelmed, or just want to set yourself up for success running your business.

    Sari is a business coach for CPG foodpreneurs to help you achieve a big goal faster with accountability, industry expertise and mindset coaching so you can get out of your own way and get to the work of creating a successful business.

    Learn more: https://www.foodbizsuccess.com/sarikimbellcoaching

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    57 min
  • 42. 3 Lessons from Failing at Retail with Yuval Selik

    The reality is that most CPG brands will fail and go out of business. By learning from the lessons of others, you can have a chance of succeeding. Join me for a conversation with Yuval Selik who previously launched a CPG brand that failed at retail. Yuval now runs Promomash, a platform to help founders manage promotion and demo strategy and execution so they can succeed at retail.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    30 min
  • 43. The Ultimate Launch Plan with Damien Law, Effin Good Snacks

    Damien learned that building his company in public allows people to become personally invested in him and the brand. He created a TikTok account in December 2021 and his first video went viral, getting him a waitlist of 6,000 people. From that waitlist, Damien sold 1,000 units and he was off to the races. Join me to learn how Damien created the ultimate launch plan for bootstrapped founders.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    18 min
  • 41. From KIND to SOMOS, Launching a Made in Mexico Brand, with Miguel Leal

    SOMOS is a new line of authentically made in Mexico meal-kits co-founded by Daniel Lubetzky (founder of KIND), Rodrigo Zuloaga, and Miguel Leal. Join me as I talk with Miguel to learn how they decided to launch the brand, overcame supply-chain obstacles, and are creating a story resonating in households across America.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    27 min
  • 40. Building A Profitable CPG Business with Ami Bhansali, Chai Diaries

    After watching many great CPG companies rise and fail, I've become an advocate of founders building a Profit First business model. This means they prioritize finding product-market fit and a model to breakeven to become a sustainable business. Ami Bhansali is one of those founders. She started Chai Diaries after coming to the United States to build her dream business. Ami comes from a family steeped in tea production and utilized that background to create delicious products. Best of all, Ami has now build a profitable business and we talk about how she achieved this.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    22 min
  • 39. How to Succeed at Target with a former Buyer, Ryan Rogers

    Are you interested in selling at Target? I talk with Ryan Rogers, a former Target buyer who spent 18 years working at the company.  Ryan now runs Retail Optics, a consultancy to help CPG brands navigate their sales and growth strategy.

    We discuss:

    • The size of the grocery business at Target
    • Customer shopping behavior
    • The best way to pitch Target buyers
    • How to succeed on shelf


    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    27 min
  • 38. From Unicorn Lattes to CPG Beverage, with Bret Caretsky

    How do you go from a cafe pioneering Unicorn Lattes to launching a CPG Beverage? Join me as I talk to Bret Caretsky, founder of Unicorn Beverages and learn about his journey.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    23 min

About Startup To Scale

From the publisher's feed

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.

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