Startup To Scale

CPG is one of the most wasteful industries when it comes to packaging, with most products sold in single-use bags, pouches, and boxes. While many brands talk about sustainability, my guests today are taking action. 

Join me as I discuss the future of sustainability and creating a circular economy with my guests Mike Newman - CEO of Returnity and Alex Torrey - CEO of The Rounds.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What do consumers expect from online delivery these days? Join me as I talk with Sada and Jordan, founders of XpressRun about consumer delivery options in 2022. We discuss how to enable Same-Day and Next-Day delivery for your brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

We're entering Q4 and it's a wild time for CPG. Retail buyers are focused on holiday items and DTC will have its largest buying events of the year. On top of all this we're in a quasi-recession, affecting consumer demand in unknown ways.

I sit down with my friend and retail expert Alli Ball to discuss both mindset shifts and tactics to increase sales during Q4. Listen to the episode and you'll walk away with valuable information on how to approach the last 3 months of the year.

Alli Ball is the founder & CEO of Food Biz Wiz. As a former grocery buyer-turned-wholesale consultant, she helps brands understand how to land on the retail shelf - and have high sales once you’re there - through Retail Ready® - her course, coaching, and community on wholesale success. Find the full Retail Ready® course outline here, send Alli a DM on Instagram here, or find her weekly on the award-winning Food Biz Wiz podcast on Apple Podcasts or Spotify! 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

It's no secret that consumer behavior is changing. But how are you responding? Join me for a conversation with Sherry Frey, VP of Total Wellness for NielsenIQ, as we break down the generational shift in wellness shopping habits. Listen in to learn how consumer behaviors are changing and discover new opportunities to market to each age group.

Want to explore data further? NielsenIQ is offering 3 free reports to analyze sales data for your brand or the category: Sign up here https://bit.ly/3Eec23r

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Have you ever purchased a product from QVC or those late-night TV ads? Probably not. But live-stream shopping is getting a facelift with companies like Amazon and Crafted pioneering it's rise in the US.  While current usage has a long way to go, nearly 30% of people in China have purchase products from live-streams, showing the potential in the US.

Join me for a conversation with the founders of Crafted to understand how you can get in on the early wave of Live-Stream Commerce.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Let's talk through the Four Financial Tools You Need as a CPG Brand. Joining me for this conversation is Jim Shehigian with Aion. We can discuss:

• Banking
• AR/AP
• Bookkeeping and Insights
• Flexible Working Capital

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Do you have a clear picture of your business? There's a lot to manage between sales, marketing, operations, and finance. It's easy to get conflicting information about how your business is performing. Join me for a discussion with Rick Wingate, founder of Sherpa ERP on how to create an operating system for your business.

SherpaERP helps founders manage their ingredient ordering, manufacturing, inventory, sales, and wholesale customer data in one place. They are aware of the financial difficulties all brands are going through right now and offering 50% off their monthly cost for an entire year, bringing it down to $199/month. E-mail me at [email protected] for an introduction.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

There are dozens of incubators, accelerators, and programs for emerging CPG brands and it's difficult to know when and if you should apply. I sit down with Michelle Breyer, CMO of SKU to discuss the benefits and differences of programs. We also discuss criteria to evaluate if a program is right for you.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Have you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. 

We discuss:

• Creator Prospecting 
• Creator Outreach
• Deal Making and Negotiation
• Creator Engagement
• Performance Tracking
• Building a Relationship

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Jane McKay and her co-founder Meg Barnhart founded the Zen of Slow Cooking a line of spice blends made for easy slow cooker meals. What started off as a blog quickly turned into a CPG company that grew from selling in Farmer's Markets to Walmart. Now, Jane helps other founders grow along the same journey through her company Astute Ideas. We'll also discuss her current work in the Low/No alcohol space and the future of that category.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.